AM - Performance Marketing

Eloelo; Karnataka; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

EloElo Group is hiring an Assistant Manager – Performance Marketing to own paid user-acquisition across its app portfolio in India. You’ll manage day-to-day campaign execution across Meta, Google UAC, and Apple Search Ads and drive CAC/ROAS efficiency.

Collaborate with creative and data teams to scale what's working, conduct experiments, and report on core metrics while maintaining budget pacing and alignment with business goals.

Qualifications

• 2–4 years of hands-on performance marketing experience across Meta Ads Manager, Google UAC, and Apple Search Ads.
• Solid knowledge of UA metrics: CAC, ROAS, LTV, retention and funnel metrics.
• Strong creative understanding to evaluate ad performance and brief/collaborate with teams.
• Experience with MMPs (AppsFlyer, Adjust, or similar) for attribution tracking.
• Excel/Google Sheets proficiency; SQL or scripting (Apps Script/Python) is a strong plus.
• Experience in B2C/consumer app marketing, especially in regional Indian language markets.
• Analytical mindset with ability to derive insights from data, not just dashboards.
• Strong communication skills to brief creatives and stakeholders.

Responsibilities

• Plan, execute, and optimise UA campaigns across Meta Ads, Google UAC, and Apple Search Ads for assigned apps and language markets.
• Own and report on core metrics: CAC, TCAC, MCAC, F2P%, T2M%, and ROAS.
• Conduct root-cause analysis on CAC/performance fluctuations and translate findings into optimisation actions.
• Manage budget allocation and pacing across Meta ad accounts and Google UAC campaigns.
• Collaborate with the creative team to brief, test, and iterate on ad creative based on performance data.
• Use AppsFlyer (or equivalent MMP) for attribution tracking, event validation, and troubleshooting gaps.
• Leverage in-house automation and dashboards for campaign monitoring and reporting; flag gaps.
• Run structured creative and audience experiments (A/B tests) and document learnings.
• Collaborate with analytics, product, and creative stakeholders to align UA strategy with goals.
• Stay current on platform policy changes and adjust strategy accordingly.

Skills

UA marketing

Data analysis

Excel/Sheets

Communication

Creative evaluation

Tools

AppsFlyer

Adjust

Google Sheets

Apps Script

Python

Job description

Assistant Manager – Performance Marketing

EloElo Group is building the next phase of entertainment for India. From serialised micro-dramas with Story TV to bite-sized learning with Master Ap, we're creating a portfolio of consumer apps that meet audiences wherever their attention lives. Backed by leading investors and scaling fast across markets, EloElo Group is at the forefront of how entertainment is created, distributed, and consumed in a mobile-first world.

Role Summary

We're hiring an Assistant Manager – Performance Marketing to own paid user-acquisition performance across our app portfolio. You'll manage day-to-day campaign execution across Meta and Google UAC, drive CAC/ROAS efficiency, and work closely with creative and data teams to scale what's working and kill what isn't —helping fuel the next phase of EloElo Group's growth.

What You'll Do

• Plan, execute, and optimise UA campaigns across Meta Ads, Google UAC, and Apple Search Ads for assigned apps and language markets


• Own and report on core metrics: CAC, TCAC, MCAC, F2P%, T2M%, and ROAS


• Conduct root-cause analysis on CAC/performance fluctuations and translate findings into optimisation actions


• Manage budget allocation and pacing across Meta ad accounts and Google UAC campaigns


• Partner with the creative team to brief, test, and iterate on ad creative (video, static, playables) based on performance data


• Use AppsFlyer (or equivalent MMP) for attribution tracking, event validation, and troubleshooting attribution gaps


• Leverage in-house automation and dashboards (Google Sheets/Apps Script, internal reporting tools) for campaign monitoring and reporting; flag gaps or improvement opportunities


• Run structured creative and audience experiments (A/B tests) and document learnings


• Collaborate cross-functionally with analytics, product, and creative stakeholders to align UA strategy with business goals


• Stay current on platform policy changes (Meta, Google) and adjust campaign strategy accordingly

What We're Looking For

• 2–4 years of hands-on performance marketing experience, with genuine execution experience (not just oversight) across Meta Ads Manager, Google UAC, and Apple Search Ads


• Solid working knowledge of UA metrics - CAC, ROAS, LTV, retention/funnel metrics and the ability to act on them, not just report them


• Strong creative understanding; able to evaluate ad creative performance, spot patterns in what's working, and brief/collaborate with creative teams effectively


• Working knowledge of MMP platforms (AppsFlyer, Adjust, or similar) for attribution and event tracking


• Comfortable with data: Excel/Google Sheets proficiency required; SQL or scripting (Apps Script/Python) is a strong plus


• Experience in B2C/consumer app marketing, especially in regional Indian language markets, is a strong plus


• Analytical mindset - comfortable digging into data to find root causes, not just reporting dashboards


• Strong communication skills to brief creative teams and present performance narratives to stakeholders

Nice to Have

• Experience with creative testing frameworks or fatigue-detection systems


• Exposure to marketing automation/AI tooling for reporting or creative analysis


• Familiarity with Indian regional language content platforms (streaming, short-video, social apps)

What Success Looks Like (First 6 Months)

• Full ownership of assigned app(s)' UA campaign performance with measurable CAC/ROAS improvement


• Established rhythm of weekly performance reporting and RCA on anomalies


• Strong working relationship with creative team producing tested, iterative creative output