User Acquisition professional

Reliance Games; Pune District; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

Reliance Games in Pune is seeking a passionate Mobile User Acquisition marketer to lead and grow the UA team for RG and Zapak's mobile games. You will collaborate with executives to scale existing titles and launch new franchises, focusing on audience, creative, and optimization strategies.

You will manage campaigns across iOS/Android, analyze performance, work with partners, and guide creative testing and live-ops initiatives to boost engagement and monetization.

Qualifications

• Minimum 2 years experience in a SEM or UA marketing role with mobile app experience.
• Experience with Facebook, Google AdWords and/or Ad Networks.
• Demonstrated experience scaling annual UA budgets from launch to growth to maturity
• Experience with multiple ad networks and platforms (e.g. Facebook/Instagram, Unity, Vungle, AppLovin, Apple Search) and strong knowledge of UA ecosystems.
• Experience with attribution tracking and mobile measurement partners (MMPs).
• Experience building rapid, high-velocity creative testing processes (20–50 creatives per month).
• Proven analytical skills to draw actionable recommendations from data.

Responsibilities

• Create and manage mobile and web campaigns across multiple ad networks and platforms; implement daily/weekly changes.
• Perform deep analysis of UA efforts across all mobile titles.
• Monitor latest products and features from partner ad networks.
• Collaborate with the art team on creative development.
• Influence internal marketing plans to improve first-time user engagement and acquisition.
• Generate growth-focused ideas and hypotheses, then rigorously test them.
• Work with analytics to target campaigns linked to predicted revenue models.
• Collaborate with product team to maximize live-operations events.

Skills

Mobile UA

Performance marketing

Campaign management

Data analysis

A/B testing

Excel/Sheets

SQL

Creative optimization

Education

Bachelor's degree in Marketing or related field

Tools

Facebook Ads Manager

Google Ads

Unity Ads

Vungle

AppLovin

MMPs

SQL

Job description

Job Summary

RG is looking for a passionate and self-motivated team member to build and grow the Mobile User Acquisition team. This role will have work with the executive team to grow RG and Zapak's existing mobile games, and also to the launch of a number of new exciting franchises on mobile platforms. The role will have a particular focus on delivering game-specific audience, creative and optimization strategies.

The role will have a particular focus on delivering game-specific audience, creative and optimization strategies.

Responsibilities

• Create and manage all mobile and web campaigns across multiple ad networks and platforms (e.g. iOS, Google Play, Amazon, Facebook); implement daily and weekly changes to active ad campaigns
• Perform deep analysis of UA efforts across all mobile titles
• Actively monitor the latest products and features from partner ad networks
• Collaborate with the art team on creative development.
• Influence internal marketing plans across the marketing organization to help improve first time user engagement and acquisition
• Regularly generate growth focused ideas and hypotheses, and then rigorously test them.
• Working with the analytics team on Campaign targets linked to predicted revenue models
• Working with the product team to ensure the maximization of live-operations events

Requirements

• Minimum 2 years experience in a SEM or UA marketing role with mobile app experience.
• Experience with Facebook, Google AdWords and/or Ad Networks.
• Demonstrated experience scaling annual UA budgets from launch to growth to maturity
• Demonstrated experience in identifying, working with, and maximizing current and new mobile user acquisition platforms, including Facebook/Instagram, Snap, UAC, Apple Search, a wide range of adnetworks (Unity, Vungle, Applovin, etc.), and more.
• Experience with MMPs (Mobile Measurement Partners) and attribution tracking
• Demonstrated experience building processes and exit KPIs for creative testing at high velocity (~20-50 new creatives per month)
• Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations - even when the available data might not be perfect
• Experience with Excel (Pivot Tables, Advanced Formulas, Data Manipulation).
• SQL knowledge is a plus.
• Passionate about mobile/social integration in Gaming, entertainment industry and professional sports businesses.
• Degree in marketing or a related business field
• Prior game industry experience is a plus.

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