Performing Marketing Associate

Lokal; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Lokal in Bengaluru seeks a hands-on Performance Marketing professional to manage end-to-end digital marketing, from running ads and creating content ideas to tracking and optimizing performance.

You will own campaigns, write compelling scripts, brief designers, and deliver 80–100 creative variants weekly. You’ll run A/B tests, measure CAC/ROAS/CTR, and ensure creatives resonate with each market.

Qualifications

• 1-3 years of experience in performance marketing content or growth marketing.
• Hands-on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills (English + Malayalam or Bengali or Marathi).
• Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data-driven mindset with strong analytical skills.

Responsibilities

• For each app you work on, study the audience, market, and competition and write ads that drive downloads and first purchases.
• Decide the angle, hook, format, and script and write it yourself.
• Brief designers and video editors on concepts and ensure output matches intent.
• Ship multiple creative variants per campaign (80-100 per week) with fast cycles.
• Run A/B tests, read results, and decide what to try next.
• Track performance across markets and ensure creative feels native to the audience.

Skills

Copywriting

Analytical skills

Data-driven mindset

Tools

Meta Ads

Google Ads

A/B testing

Job description

Role & responsibilities

We are looking for a hands-on Performance Marketing professional to manage end-to-end digital marketing, from running ads and creating content ideas to tracking and optimizing performance.
This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.

Key Responsibilities :

• For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase.
• You decide the angle, the hook, the format, and the script - and you write it yourself.
• You'll brief designers and video editors on your concepts and follow through until the output matches your intent.
• You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week.
• You run your own A/B tests, read the results, and decide what to try next.
• You track what's working in each market and make sure the creative feels native to that audience.

Preferred candidate profile

• 1-3 years of experience in performance marketing content or growth marketing.
• Hands-on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills (English + Malayalam or Bengali or Marathi).
• Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data-driven mindset with strong analytical skills.