Performance Marketing Manager

Policybazaar.ae

Gurugram District

On-site

INR 1,500,000 - 2,500,000

Full time

7 days ago

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Job summary

Policybazaar.ae is seeking a data‑driven Digital Marketing Manager to lead Display, Programmatic, and App growth across international markets. You will manage large budgets, optimize for CPI, CAC, ROAS and LTV, and own attribution using AppsFlyer.

You’ll drive app installs and revenue, scale campaigns across GCC/MEA/APAC/US/Europe, and collaborate with product/tech to improve funnel performance. Strong analytics and cross‑market experience are essential.

Qualifications

5–7 years in Performance Marketing / Growth / User Acquisition roles.
Proven hands‑on experience managing Display + Programmatic media buying.
Strong experience in Mobile App performance marketing.
Advanced knowledge of Google Ads (UAC + Display), Meta Ads Manager.
Strong understanding of CPI / CAC / ROAS / LTV optimization.
Cohort & funnel analysis and retention metrics.
Experience running international/global campaigns.
Advanced Excel/Sheets + strong analytical capability.

Responsibilities

Own end‑to‑end strategy, execution, and optimization of Display & Programmatic campaigns across GDN, DV360, Meta Audience Network, and other networks.
Deploy full‑funnel acquisition strategies including prospecting, retargeting, and re engagement.
Manage large monthly budgets with strict efficiency targets (CPI, CAC, ROAS, Payback Period).
Optimize bids, placements, creatives, and audience segments using performance data.
Lead App Install, In‑App Event & Engagement campaigns across Google UAC, Meta, and other performance channels.
Drive scalable installs while improving retention, LTV, and downstream conversion metrics.
Plan and execute lifecycle marketing initiatives (remarketing, deep linking, reactivation).
Plan and scale campaigns across multiple international markets (GCC/MEA/APAC/US/Europe).
Localize creatives, messaging, and targeting strategies by geography.
Manage multi‑currency budgets and regional performance benchmarks.
Understand global compliance, privacy, and tracking nuances (SKAN, GDPR, etc.).
Hands‑on ownership of AppsFlyer setup, attribution models, event tracking, deep linking, and fraud detection.
Configure MMP integrations with ad platforms and analytics tools.
Analyze cohorts, funnels, retention curves, and LTV to guide spend allocation.
Build dashboards and performance reports with clear optimization insights.
Run structured A/B tests on creatives, audiences, bidding strategies, and landing experiences.
Identify scale levers across channels and continuously improve conversion rates.
Partner with Product/Tech/Design teams to improve funnel performance and tracking accuracy.

Skills

Display media buying

Programmatic buying

Mobile app marketing

Google Ads

Meta Ads Manager

CPI optimization

CAC optimization

ROAS optimization

LTV optimization

Cohort analysis

Funnel analysis

Retention metrics

A/B testing

SQL

Tools

DV360

AppsFlyer

SQL

Job description

Job Title

Digital Marketing Manager – Performance Marketing (Display & App Growth)

Role Overview

We are looking for a highly analytical, performance-first Digital Marketing Manager to lead Display, Programmatic, and Mobile App acquisition at scale across international markets. This role requires someone who has managed large budgets, optimized on hard performance metrics (CPI, CAC, ROAS, LTV) and has deep expertise in attribution, tracking, and mobile measurement using AppsFlyer.

If you’ve scaled campaigns across geographies, understand how to work with cohorts and attribution windows, and can drive installs and revenue, not just traffic, this role is for you.

Core Responsibilities

Performance & Display Media Buying
- Own end‑to‑end strategy, execution, and optimization of Display & Programmatic campaigns across GDN, DV360, Meta Audience Network, and other networks
- Deploy full‑funnel acquisition strategies including prospecting, retargeting, and re engagement
- Manage large monthly budgets with strict efficiency targets (CPI, CAC, ROAS, Payback Period)
- Optimize bids, placements, creatives, and audience segments using performance data
- Lead App Install, In‑App Event & Engagement campaigns across Google UAC, Meta, and other performance channels
- Drive scalable installs while improving retention, LTV, and downstream conversion metrics
- Plan and execute lifecycle marketing initiatives (remarketing, deep linking, reactivation)
International Campaign Management
- Plan and scale campaigns across multiple international markets (GCC/MEA/APAC/US/Europe)
- Localize creatives, messaging, and targeting strategies by geography
- Manage multi‑currency budgets and regional performance benchmarks
- Understand global compliance, privacy, and tracking nuances (SKAN, GDPR, etc.)
Attribution, Tracking & Analytics
- Hands‑on ownership of AppsFlyer setup, attribution models, event tracking, deep linking, and fraud detection
- Configure MMP integrations with ad platforms and analytics tools
- Analyze cohorts, funnels, retention curves, and LTV to guide spend allocation
- Build dashboards and performance reports with clear optimization insights
- Run structured A/B tests on creatives, audiences, bidding strategies, and landing experiences
- Identify scale levers across channels and continuously improve conversion rates
- Partner with Product/Tech/Design teams to improve funnel performance and tracking accuracy