Digital Performance Marketer - Meta

Karbon Business; Bengaluru; On-site; INR 3,500,000 - 5,500,000; Full time

Benefits offered by this job

Upskilling policy

Team outings

Engagement initiatives

Flexible WFH: 12 days/6 months

Relocation support

Parental leave

Job summary

Karbon is hiring a Digital Performance Marketer – Meta to own our paid acquisition engine across India. You will independently manage a monthly budget, driving qualified lead volume at target CPQL and building downstream sales pipeline.

Key responsibilities include scaling Meta ads, building lookalike/retargeting layers, leading creative testing, and collaborating with sales on CRM-driven attribution. Must have 5–8 years in performance marketing and hands-on Pixel/CAPI expertise.

Qualifications

• 5–8 years in performance marketing, with 3+ years managing Meta Ads for B2B / SaaS / Fintech
• Proven experience managing ₹20L+/month budgets in the Indian market.
• Demonstrated ability to target SMB owners and finance ICPs without relying solely on job-title targeting.
• Hands-on expertise in Pixel, CAPI, server-side tracking, and offline conversions.
• Skilled in writing hooks, scripting, and executing structured creative sprints.
• Focus on pipeline value and CRM revenue attribution over top-of-funnel CPL.

Responsibilities

• Scale Meta (FB/IG) ads end-to-end with ₹20L+/month spend and hit CPQL targets.
• Build prospecting, retargeting, and lookalike layers using Advantage+ and manual controls.
• Lead a high-velocity creative engine producing 15–25 ad variants per month.
• Collaborate with sales on form design, intent qualification, and CRM reviews.
• Own Pixel, CAPI, offline conversions and run landing page A/B tests.

Skills

Performance marketing

Meta Ads

B2B SaaS

CRM attribution

Pixel/CAPI

Creative testing

Budget management

Tools

Pixel

CAPI

Webflow

Unbounce

Hotjar

Job description

About Us
At Karbon, we’re building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India’s fastest-growing businesses.

Backed by global investors like Y Combinator, we serve thousands of businesses and are rapidly scaling our automated solutions to deliver end-to-end finance operations.

Job Summary
We are hiring a Digital Performance Marketer – Meta (5–8 years) to own our paid acquisition engine across India. You will independently manage a monthly budget, driving qualified lead volume at target CPQL and building downstream sales pipeline.

Where You Can Create Impact

• Campaign Ownership: Scale Meta (FB/IG) Ads end-to-end with ₹20L+/month spend, hitting strict CPQL and pipeline targets.
• Account Architecture: Build structured prospecting, retargeting, and lookalike layers using a mix of Advantage+ and manual controls.
• Creative Testing: Lead a high-velocity engine producing 15–25 ad variants/month (UGC, founder-led, short-form video), directing designers and video producers.
• Lead Quality Loop: Collaborate with sales on form design, intent qualification, and spam control via weekly closed-loop CRM reviews.
• Tracking & CRO: Own Pixel, CAPI, offline conversion uploads, and value-based bidding; run continuous landing page A/B tests.

Must Haves:

• 5–8 years in performance marketing, with 3+ years managing Meta Ads for B2B / SaaS / Fintech
• Proven experience managing ₹20L+/month budgets in the Indian market.
• Demonstrated ability to target SMB owners and finance ICPs without relying solely on job-title targeting.
• Hands-on expertise in Pixel, CAPI, server-side tracking, and offline conversions.
• Skilled in writing hooks, scripting, and executing structured creative sprints.
• Focus on pipeline value and CRM revenue attribution over top-of-funnel CPL.

Good to Haves:

• Exposure to the Indian SMB accounting or Tally ecosystem.
• Experience with Click-to-WhatsApp ads and lead-to-CRM automations.
• Secondary channel exposure (Google Ads / YouTube) and CRO tools (Webflow, Unbounce, Hotjar).

Our Way of Life — The Karbon Values

• C – Collaborate toWin. Weback each other and move with shared purpose—clients win when we win together.

• E – ExcelRelentlessly. Precisionmatters. We aim for accuracy, consistency, and excellence in every ledger.

• O – Own It End-to-End.No loose ends. We take full responsibility—from data collection to final compliance.

Perks & Benefits

• Upskilling Policy:Access to courses, tools, and continuous learning.

• Team Outings:Offsites and outings to celebrate wins and build camaraderie.

• Engagement Initiatives:Hackathons, open demos, game nights, and more.

• Flexible Work-from-Home:Up to 12 WFH days every 6 months.

• Menstrual WFH:Women employees can avail up to 3 WFH days per month.

• Mobility Benefits:Relocation support and travel allowances.

• Parental Support:Maternity, paternity, and adoption leave.