Performance Marketing Lead

Kirana Club; Bengaluru South; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Kirana Club in Bengaluru is seeking a hands-on Performance Marketing Lead who owns the monthly budgets across Meta, Google, and other paid channels. You will build campaigns, test creatives, optimize targeting and bids, and you're accountable for the math behind every rupee, not just the media plan you hand off to an agency.

You'll work with a vernacular, Bharat-focused audience of kirana store owners, measure CAC/ROAS, and collaborate with growth and product to drive onboarding and retention.

Qualifications

• 4+ years in performance marketing.
• Experience marketing to non-metro vernacular audiences in India.
• Hands-on with CAC/ROAS models.
• Strong numerical skills; able to build own budget models.
• AI-native approach to testing and optimization.

Responsibilities

• Own and manage monthly performance budgets across Meta, Google, and paid channels.
• Build, launch, and optimize campaigns end-to-end with creative testing and bidding strategies.
• Own CAC, LTV, and ROAS; report on performance and kill underperforming efforts.
• Collaborate with creative to test vernacular ad copies for a non-metro audience.
• Develop attribution and tracking robust enough for budget decisions.
• Partner with growth and product to improve onboarding and retention.

Skills

Performance marketing

Budget management

Data analysis

Campaign optimization

Google Ads

Meta Ads

Tools

Meta Ads

Google Ads

Job description

You'll own the performance marketing budget across Meta, Google, and other paid acquisition channels. This is a hands-on, spend-owning role — you build campaigns, test creatives, manage targeting and bids, and you're accountable for the math behind every rupee, not just the media plan you hand off to an agency. Our audience is largely non-metro, vernacular-first kirana store owners across Bharat, so a standard D2C playbook often won't work as-is — you'll need to build and test your own.

What you will do

• Own and manage the monthly performance marketing budget across Meta, Google, and other paid channels
• Build, launch, and optimize campaigns end to end — creative testing, targeting, bid strategy, budget allocation across channels
• Own CAC, LTV, and ROAS for your spend — report on what's working, kill what isn't, fast
• Work with the creative team to test and iterate ad creative for a vernacular, non-metro audience
• Build attribution and tracking accurate enough to make real budget calls, not vanity dashboards
• Partner with growth and product so paid users land into onboarding flows that actually convert and retain

What we're looking for

• 4+ years in performance marketing, has managed a monthly budget upwards of ₹50L
• Experience marketing to non-metro, vernacular, or price-sensitive Indian audiences
• Deep hands-on expertise in Meta Ads and Google Ads — not just briefing an agency
• Strong professional pedigree — a brand-name startup, agency, or company that signals you can be trusted with real budget
• Strong with numbers — builds your own CAC/ROAS models, doesn't wait on a data team to tell you if a campaign worked
• AI-native — uses AI for creative variants, copy testing, and analysis as a default
• Stayed long enough at your last few roles to see campaigns compound — no string of sub-year stints
• Based in Bangalore, ready to work from office
• Background in a marketplace, fintech, or consumer app built for Bharat