Sr. Associate Growth & Strategy -Performance Marketing

Intentfarm; Karnataka; On-site; INR 900,000 - 1,400,000; Full time

Benefits offered by this job

Growth opportunities

Autonomy

Founders involvement

Learning and development

Job summary

Intentfarm is seeking a performance marketing professional to join our Growth & Strategy Team in Bommanahalli, Bangalore. You will audit accounts, identify growth opportunities, and translate data into actionable strategies to improve leads, conversions, and ROAS.

The role requires strong analytical thinking, experience across multiple industries, and the ability to present clear recommendations to clients and internal teams.

Qualifications

• Proven performance marketing experience across multiple platforms.
• Ability to audit ad accounts and identify gaps in structure, targeting and budgets.
• Experience across 5+ industries/verticals and adapting strategies accordingly.
• Strong understanding of funnel metrics like CTR, CPC, CPA, ROAS, CAC.

Responsibilities

• Audit performance marketing accounts across Shopify, CRM, Meta, Google Ads and other platforms.
• Analyze campaign structure, targeting, budgets, creatives, keywords, audiences, tracking and attribution.
• Identify gaps and opportunities to improve leads, conversions, CAC, and ROAS.
• Develop data-backed strategies and actionable recommendations.
• Build and evaluate KPIs across industries and translate findings to execution plans.
• Collaborate with account management to implement recommendations and SOPs.
• Stay updated on Meta, Google Ads, tracking and AI-driven advertising trends.

Skills

Performance Marketing

Google Ads

Meta Ads

Data Analysis

Cross-Industry Experience

Tools

GA4

GTM

CRM Data

Excel/Sheets

Job description

We are looking for a performance marketing professional to join our Growth & Strategy Team. The role will focus on auditing performance marketing accounts, identifying growth opportunities, developing actionable strategies, and helping brands improve their overall marketing performance.

The ideal candidate should have strong analytical thinking, hands‑on experience across multiple industries, and the ability to translate data into clear business recommendations.

Key Responsibilities

• Conduct in-depth audits of performance marketing accounts across Shopify, CRM, Meta, Google Ads and other relevant platforms.

• Analyse campaign structure, targeting, budgets, creatives, keywords, audiences, tracking, attribution, and overall account performance.

• Identify performance gaps, growth opportunities, and optimisation areas across the marketing funnel.

• Develop data‑backed strategies and actionable recommendations to improve leads, conversions, CAC, ROAS, and overall account efficiency.

• Build and evaluate performance benchmarks and KPIs across different industries.

• Work closely with account management and performance teams to translate audit findings into actionable execution plans.

• Conduct competitor and market analysis to identify new growth opportunities.

• Develop and improve SOPs, audit frameworks, templates, and internal processes for the Growth Team.

• Present audit findings and strategic recommendations clearly to internal teams and clients.

• Continuously stay updated with changes in Meta, Google Ads, tracking, attribution, AI-driven advertising, and performance marketing trends.

Required Skills & Experience

• Strong experience in Performance Marketing, preferably across both Meta and Google Ads.

• Experience in conducting performance marketing ad account audits.

• Strong analytical and problem‑solving skills with the ability to identify the "why" behind performance trends.

• Experience working across 5+ industries/verticals, with the ability to adapt strategies based on different business models.

• Strong understanding of funnel metrics such as CTR, CPC, CPL, CPA, CVR, ROAS, CAC, LTV, and lead quality.

• Good understanding of campaign structures, audience targeting, keyword strategy, bidding, budget allocation, and creative performance.

• Ability to work with large datasets and derive meaningful insights from performance data.

• Strong knowledge of Excel/Google Sheets; experience with dashboards and data visualisation is an advantage.

• Understanding of GA4, GTM, CRM data, conversion tracking, attribution, and offline conversion imports is preferred.

• Strong presentation and communication skills.

• Ability to create clear, concise, and actionable audit reports.

• Strong attention to detail and ownership of deliverables.

• Ability to work independently and manage multiple audits/projects simultaneously.

Good to Have

• Experience with e-commerce, D2C, SaaS, EdTech, Healthcare, Real Estate, BFSI, or other diverse industries.

• Experience handling high‑spend advertising accounts.

• Knowledge of PMax, Demand Gen, YouTube, Shopping, App campaigns, and full‑funnel marketing.

• Experience with CRM platforms and understanding of MQL → SQL → Qualified Lead → Revenue funnels.

• Basic understanding of SQL/data analysis is a plus.

• Experience building marketing dashboards and automated reporting.

• Previous experience in a growth, strategy, consulting, or agency environment.

What We Look For

Data-driven: You rely on data, not assumptions.

Strategic thinker: You can move beyond identifying problems and recommend what should be done next.

Curious: You constantly look for new opportunities to improve performance.

Commercially aware: You understand how marketing performance connects to revenue and business goals.

Detail‑oriented: You can identify gaps others may overlook.

Clear communicator: You can simplify complex performance data into actionable insights.

Proactive: You don't wait for problems to be highlighted—you identify them yourself.

Requirements

Requirements :

• Exceptional Communication skills that can make a client trust you in 5 minutes.

• 2–3 years of experience in performance marketing, growth strategy, or account management in the digital space.

• Good understanding of Google Ads, Meta Ads, and Marketplaces and Quick Commerce.

• Proven experience in client handling and strategy development.

• Logical thinker with strong problem‑solving skills.

• Experience in handling clients in an agency or brand‑side role.

• Ability to think in terms of growth.

• Basic understanding of landing pages, creatives, funnels, attribution, pixels etc.

Benefits

Why should you join us?

• In case you value the opportunity to work on real & challenging Marketing problems

problems

• In case you value high involvement from founders and learning from them

• In case you value having the autonomy to do things your way and not have to worry about experimental failures

• In case you care about working alongside genuine, honest peers who will have your back, no matter what

• In case you value contributing to the organisation beyond your call of duty; and getting handsomely remunerated for the extra effort

• In case you believe in always learning and want an environment which will invest into your learning for the long term

• In case you are looking for a place for the long term where you can keep growing with the company (our first few hires from 5-6 years back, are still with the company

• In case you want to work on the cutting edge of marketing problems and use the most cutting tools and strategies

Why shouldn't you join us?

• In case you are looking for a product company, ofcourse we aren't one

• In case you are looking for a very very structured corporate environment where everyone is extremely clear on their role and ONLY has to do that. We thrive as a bootstrapped company and hence like to be nimble about changes and whatever is needed to be done to get ahead

• In case you are looking for the top bracket pay in the industry - we are not the one for you. You may find hyper funded startups who can do that for you

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)

Location: Bommanahalli, Bangalore.