Digital & Performance Marketing Specialist

Bhash Software Labs; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Bhash Software Labs in Bengaluru, India is seeking a Digital Marketing Specialist with hands-on experience in performance marketing and end-to-end content creation to manage paid campaigns, optimize CPL/CTR, and drive high-conversion lead generation across Meta and Google Ads.

The role emphasizes data-driven analytics, A/B testing, and collaboration with design teams to craft compelling copy and visuals, while maintaining brand consistency and delivering measurable ROI.

Qualifications

• Proven hands-on experience with Meta Ads and Google Ads.
• Strong lead generation track record in B2B and/or B2C.
• Excellent copywriting and short-form content skills.
• Data-driven optimization using analytics.

Responsibilities

• Execute performance marketing campaigns across Meta & Google Ads.
• Develop high-converting ad copies and landing page content.
• Monitor ROI, perform daily optimizations, and run A/B tests.
• Collaborate with design teams to produce assets and ensure brand consistency.

Skills

Performance marketing

Copywriting

Meta Ads

Google Ads

A/B testing

Analytics

Lead generation

Content creation

Tools

Meta Ads Manager

Google Analytics

Google Ads

Job description

Location: Bangalore, India

Work Mode: Full-time, On-site

ROLE OVERVIEW

We are looking for a data-driven and agile Digital Marketing Specialist with core hands-on experience in

performance marketing and end-to-end content creation to systematically manage, monitor, and optimize paid

campaigns. The selected candidate will own and execute high-converting lead generation campaigns across

Meta and Google Ads networks, track continuous analytics metrics, and write high-converting copy assets.

KEY RESPONSIBILITIES

• 1. Performance Marketing Execution

  Manage and balance Meta Ads (Facebook & Instagram) and Google Ads campaigns setups.

  Run and aggressively optimize paid lead generation funnels focusing on core milestones (**CPL, CTR, and absolute conversions**).

  Monitor account delivery health and execute data-backed daily campaign optimizations.

  Conduct structured A/B testing matrix structures for ad creatives, hooks, and audience cohorts.

  Manage allocation budgets efficiently and preserve robust ROI thresholds.

  Track and audit campaign data maps via Meta Ads Manager, Google Ads, and Google Analytics modules.

• 2. Content Creation & Copywriting

  Write highly persuasive, thumb-stopping ad copies and targeted campaign hooks content.

  Create engaging, context-appropriate content blueprints for landing pages, promotional blogs, and social media feeds.

  Partner seamlessly with graphic designers and creative assets teams to develop high-performance ad visuals.

  Ensure complete brand continuity and unified campaign alignment across all deployment channels.

CANDIDATE PROFILE & CORE SKILLS

Required Technical Skills:

• Proven hands-on experience navigating and executing tracking frameworks inside Meta Ads & Google Ads dashboards.
• Solid background driving conversion results across B2B and/or B2C lead generation campaigns.
• Exceptional short-form copywriting skills tailored for high-intent corporate funnels.
• Data-driven approach to campaign optimization based on raw analytics tracking.

Preferred Assets (Good to Have):

• Proficiency with Google Analytics configuration and custom conversion parameter setups.
• Basic knowledge of landing page SEO rules and conversion optimization.
• Prior exposure inside **SaaS, CPaaS, Martech, or Tech platform startups** is a definite plus.

WHAT WE OFFER

• Direct exposure to high-scale campaign deployment footprints.
• Rich marketing experience managing a diverse mix of B2B and B2C funnels.
• A growth-oriented, fast-paced work environment with flat operational feedback loops.
• An attractive, milestone-linked performance incentive model structure.