Digital Marketing Manager

smallcase; Bengaluru; On-site; INR 1,400,000 - 2,400,000; Full time

Job summary

smallcase is seeking a data-driven Performance Marketer to join the Central Marketing Team. You will work across CASE businesses to scale acquisition, optimise performance funnels, and run structured experiments on Meta, Google and remarketing channels.

You'll collaborate with marketing, product, data and martech teams to build a scalable, ROI-positive acquisition engine and drive continuous improvement across campaigns with measurable business impact.

Qualifications

• 3–5 years of hands-on performance marketing experience.
• Deep knowledge of Meta Ads and Google Ads (App + Search + YouTube).
• Strong analytical capabilities with funnel analysis and data-driven insights.

Responsibilities

• Execute campaign launches across Meta, Google, and YouTube.
• Monitor, analyze performance metrics, and produce insights.
• Set up ad tech, onboard partners, and plan campaigns.
• Test, optimize, and scale campaigns using A/B tests and bids.
• Collaborate with internal teams and external partners on schedules and outcomes.
• Build dashboards and report weekly performance and next steps.
• Stay updated on digital marketing trends and tech.

Skills

Performance marketing

Meta Ads

Google Ads

Campaign management

Analytics

A/B testing

Funnel analysis

Tools

Appsflyer

GA4

Amplitude

Job description

We are looking for a data-driven Performance Marketer to join the Central Marketing Team at CASE. In this role, you will work across multiple CASE businesses - to scale acquisition, optimise performance funnels, and run structured experimentation on Meta, Google, and remarketing channels. You will work closely with marketing, product, data, and martech teams to build a scalable, ROI-positive acquisition engine.

What you’ll be doing

• Execution: Execute campaign launches across platforms (Meta, Google App/Perf Max, YouTube)
• Analytics and Reporting: Monitor and analyze performance metrics, providing detailed reports and insights on campaign performance. Use data to make informed decisions and drive continuous improvement.
• Ad tech setup: Should be very savvy and be able to evaluate multiple platforms, onboard partners, set planning principles and manage campaigns.
• Optimization: Continuously test, optimize, and scale campaigns through A/B testing, bid strategies, audience targeting, and creative adjustments.
• Collaboration: Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations and plans. The role requires close collaboration with partners - Google/Facebook/Twitter, 3rd party - publisher ecosystem, content & creative Team, analytics
• Reporting & Measurement: Thinking beyond just media metrics, working towards business attribution of the media impact. Build weekly and monthly dashboards, present campaign performance, learnings, and next-step experiments.
• Market Research: Stay up-to-date with the latest trends in digital marketing, competitor analysis, and emerging technologies to keep campaigns innovative and effective.

Required skills & experience

• 3–5 years of experience in hands-on performance marketing
• Deep working knowledge of Meta Ads + Google Ads (App + Search + YouTube).
• Strong analytical capability, comfort with funnel analysis, numbers, and insights.
• Experience with Appsflyer/GA4/Amplitude
• Ability to manage multiple campaigns and verticals simultaneously
• Strong understanding of core metrics (CPI, CAC, CTR, CVR, ROAS, ARPU)

Nice to-haves

• Experience in fintech, credit, or investment apps.
• Exposure to martech event setup or attribution troubleshooting.
• Experience running performance support for influencer-led campaigns.

About smallcase

At smallcase, we are changing how India invests. smallcase is a leading provider of investment products & platforms to over 10 million Indians. smallcase was founded in July 2015 by three IIT Kharagpur graduates, Vasanth Kamath, Anugrah Shrivastava and Rohan Gupta.

smallcase has been focused on offering innovative investing experiences & technology. Our platforms are used by over 300 of India's largest financial brands and most respected institutions. We are backed by world-class investors including top-tier funds, institutions and operators from the capital markets space who believe in our mission of enabling better financial futures for every Indian.

Life at smallcase

We are not just building a business, we are making a long-lasting impact both in the wealth & assets landscape with our unique technology & expanding ecosystem. Over the last 11 years, our team, products, and platforms have grown and so have our ambitions.

Innovation remains at the heart of what we do. Our other core values are transparency, integrity & long-term thinking. Our key asset has always been our people, and we empower individuals to build and do some of the best work in their lifetimes at smallcase. Flexibility, ownership and constant feedback loops are some of the ways we keep evolving the working environment.