Performance Manager (Acquisation and retention)

GOOD MONK (Superfoods Valley Pvt. Ltd.); Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A nutrition-focused startup in Bengaluru is seeking a customer growth expert to scale acquisition campaigns across Meta and other channels. This role involves optimizing performance metrics and driving retention through data-driven marketing strategies. The ideal candidate will have 4-6 years of D2C performance marketing experience, a strong background in Meta Ads, and expertise in CRM tools. This position offers a chance to impact the company’s growth significantly while collaborating with creative and analytical teams.

Qualifications

• 4-6 years of hands-on experience in D2C performance marketing.
• Expertise in scaling Meta Ads with proven success in ROAS.
• Strong experience with CRM/lifecycle tools like WebEngage and MoEngage.
• Solid understanding of GA4, attribution, and cohort analysis.

Responsibilities

• Own and scale Meta Ads performance across various strategies.
• Identify and scale winning audience and creative combinations.
• Collaborate with Creative and Product teams for high-performing ads.
• Drive retention growth through CRM-led customer journeys.
• Own core growth KPIs including Revenue, CAC, and ROAS.

Skills

D2C performance marketing

Meta Ads execution

CRM/lifecycle tools

GA4

Analytical skills

Tools

WebEngage

MoEngage

Clevertap

Shopify

Job description

Superfoods Valley is a fast-growing nutrition-focused startup on a mission

to make everyday nutrition simple, accessible, and effective for Indian families. Through our science-backed products and purpose-driven storytelling,

we aim to bridge the nutrition gap in daily diets—without changing taste, smell, or food habits.

Website: www.goodmonk.in

About the Role

Own end-to-end customer growth by scaling high-performing acquisition campaigns across Meta, Google, and other channels, while driving repeat purchases and maximizing lifetime value through data-driven lifecycle marketing. You will identify and scale winning audiences, creatives, and offers, optimize funnels, and build automated journeys for onboarding, replenishment, cross-sell, and win-back.

Analyse campaign performance, cohort behaviour, and customer segments to uncover growth opportunities, run continuous tests,
and implement strategies that improve ROAS, repeat purchase rates, and overall revenue.Collaborate with Creative,Product, and Analytics teams to deliver cohesive, performance-led campaigns that drive both acquisition and long-term engagement.

Key Responsibilities

• Own and scale Meta Adsperformance end-to-end - campaign structure, audiencestrategy, creative testing, budget scaling, and ROAS optimization across prospecting, retargeting, and reactivation
• Identify and scale winning combinations of audiences, creatives, hooks, and offers through continuous testing and structured experimentation on Meta.
• Work closely with Creative and Product teams, bringing a strong creative sense to guide messaging, hooks, formats, and iterations that translate into high-performing, scalable Meta ad creatives.
• Drive retention and LTV growth by activating CRM-ledjourneys (Email, WhatsApp, Push, SMS, RCS) for onboarding, education, replenishment, cross-sell, and win-back.
• Build and leverage high-intent & lookalike audiences usingCRM, purchase behavior, cohort insights, and Meta signal optimization.
• Own core growth KPIs including Revenue, CAC, ROAS, First Purchase Rate, Repeat Purchase Rate, and LTV, with a clear focus on profitable scale.

Requirements

• 4-6 years of hands-onD2C performance marketing experience, with deep expertise in Meta Ads execution and scaling.
• Proven success scaling Meta campaigns while maintaining or improving ROAS and retention metrics.
• Strong experience with CRM/lifecycle tools (WebEngage, MoEngage, Clevertap).
• Solid understanding of GA4, Shopify, attribution, and cohort analysis.
• Highly analytical, experiment-driven, and comfortable owning aggressive grow