Digital Marketing Strategist

Aggne; Hyderabad; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Aggne is seeking a Digital Marketing Strategist to turn marketing demand into qualified pipeline. You’ll own the systems, lifecycle workflows, and campaign execution that make every interaction measurable, working closely with the Head of Marketing on strategy and priorities.

This is a hands‑on role for someone who thinks in funnels, not just campaigns. You’ll live in HubSpot, keeping our marketing engine clean, connected, and measurable, so we always know what’s driving pipeline and where

Qualifications

• 2–5 years in digital marketing, marketing operations, or demand generation.
• Strong hands-on experience with HubSpot (campaigns, workflows, reporting).
• Proven ability to improve funnel conversion and drive pipeline outcomes.

Responsibilities

• Own the structure, tracking, and performance of all marketing activity within HubSpot.
• Ensure campaigns, channels, and touchpoints are fully captured and measurable.
• Build and maintain workflows, lists, and automation that support lead progression.
• Create clear visibility into funnel performance from inquiry through opportunity.

Skills

HubSpot

Demand generation

Analytics

Tools

SharePoint

Job description

We’re looking for a Digital Marketing Strategist to help turn marketing demand into qualified pipeline. You’ll run the systems, lifecycle workflows, and campaign execution that make every interaction measurable, working closely with the Head of Marketing on strategy and priorities.

This is a hands‑on role for someone who thinks in funnels, not just campaigns. You’ll live in HubSpot, keeping our marketing engine clean, connected, and measurable, so we always know what’s driving pipeline and where things are breaking down. You’ll turn events, webinars, content, and outbound into structured follow‑up that generates meetings, and give the team clear visibility from first touch through opportunity.

If you’re energized by building scalable systems and connecting marketing activity to real revenue impact at a fast‑growing technology company, this is the role.

What you’ll do

Marketing Systems & Automation (HubSpot)

• Own the structure, tracking, and performance of all marketing activity within HubSpot
• Ensure campaigns, channels, and touchpoints are fully captured and measurable
• Build and maintain workflows, lists, and automation that support lead progression
• Create clear visibility into funnel performance from inquiry through opportunity

Lead Scoring & Lifecycle Management

• Define and manage lifecycle stages aligned to pipeline creation
• Build and optimize lead scoring models based on ICP fit and engagement signals
• Ensure timely routing and follow‑up of all inbound and campaign‑generated leads
• Identify and fix breakdowns across the funnel to improve conversion

Campaign Execution & Optimization

• Design and execute follow‑up journeys that drive meetings and opportunities
• Optimize performance across emails, landing pages, and campaign flows
• Ensure every campaign is structured, tracked, and tied to pipeline outcomes
• Maintain organized, accessible campaign and sales collateral across SharePoint
• Ensure alignment between marketing assets, campaigns, and sales usage
• Support consistent use of up‑to‑date messaging across all materials
• Improve accessibility and usability of content for internal and external stakeholders
• Own reporting on marketing‑sourced and influenced pipeline
• Track conversion performance across lifecycle stages and campaigns
• Provide clear insight into what is driving pipeline and where improvement is needed
• Shift focus from activity metrics to revenue impact

What success looks like

• Consistent conversion of marketing activity into qualified pipeline
• High‑performing lifecycle and follow‑up programs that generate meetings
• Clear, reliable visibility into funnel performance and campaign impact
• Improved conversion rates across all stages of the lifecycle

What you bring

• 2–5 years in digital marketing, marketing operations, or demand generation
• Strong hands‑on experience with HubSpot (campaigns, workflows, reporting)
• Proven ability to improve funnel conversion and drive pipeline outcomes
• Experience executing and optimizing B2B marketing campaigns
• Strong analytical mindset with ability to turn data into action

How you work

• Focused on outcomes, not activity
• Structured and detail‑oriented in building scalable systems
• Proactive in identifying and fixing gaps
• Comfortable owning pipeline‑related metrics

Required Skills

Demand Generation HubSpot CRM & Marketing Automation