ABM/Demand Gen Campaign Specialist

Sprinto; India; On-site; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Comprehensive health benefits

Workstation and device allowances

Professional development budget

Job summary

A leading marketing technology company in India is seeking an experienced ABM/Demand Gen Campaign Specialist to execute targeted campaigns. You will collaborate with Sales, Product Marketing, and Marketops to enhance demand generation and build strategies. Ideal candidates will have 2+ years in demand-gen roles and hands-on experience with HubSpot. A remote-first culture with comprehensive health benefits is offered.

Qualifications

• 2+ years of experience in demand-gen campaign management roles, ideally in B2B SaaS.
• Hands-on experience with campaign tools like HubSpot and Smartleads.
• Deep understanding of B2B buying cycles and ICP-driven marketing.

Responsibilities

• Build and execute full-funnel campaigns targeted at high-value accounts.
• Track account engagement and funnel progression.
• Report on campaign effectiveness using KPIs.

Skills

Campaign management

Collaboration skills

Metrics-driven mindset

Tools

HubSpot

Salesforce

Smartleads

Clearbit

Job description

Overview

As an ABM/Demand Gen Campaign Specialist, you’ll take charge of executing targeted campaigns that convert key accounts and ICPs into a high-intent pipeline. You’ll work closely with Sales, Product Marketing, and Marketops to craft campaigns that move the needle—from early-stage engagement to sales-ready conversations. This is an opportunity to operationalize ABM with a full stack of tools and all teams involved, infusing precision into demand generation and building scalable playbooks that align with sales-led GTM motions.

Responsibilities

• Build and execute full-funnel campaigns targeted at high-value accounts using channels like email and outbound sales collaboration
• Work with Sales & Product to test segmentation logic and personalization strategies across personas, industries, and buying stages
• Own campaign setup, execution, and performance tracking using HubSpot, Salesforce, and other martech tools
• Partner with SDRs and AEs to create coordinated plays that increase engagement and conversion
• Collaborate with content, design, and product marketing to develop tailored messaging and assets
• Launch A/B tests across copy, creatives, and channels to optimize campaign performance
• Track account engagement and funnel progression to surface timely insights and refine targeting
• Report on campaign effectiveness using KPIs like pipeline influenced, engagement rate, and CAC

Qualifications

• 2+ years of experience in demand-gen related - campaign management roles, ideally in a B2B SaaS environment
• Hands-on experience with campaign tools like HubSpot, Smartleads and Clearbit
• Familiarity with sales-led funnel strategies
• Deep understanding of B2B buying cycles, key personas (especially technical decision-makers), and ICP-driven marketing
• Strong cross-functional collaboration skills with Sales, Product, and Marketing teams
• Proven ability to work autonomously in fast-paced, high-growth environments
• Metrics-obsessed mindset—you test, learn, and optimize relentlessly

We offer

• Remote-first culture
• Comprehensive health benefits
• Workstation and device allowances
• Professional development budget
• The chance to build and scale ABM strategy from scratch

Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Software Development, Computer and Network Security, and IT System Custom Software Development