Marketing Automation Specialist (HubSpot)

Tru Performance Inc; Pune District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Truperformance in Pune is seeking a hands-on Marketing Automation Specialist to own lifecycle campaigns for B2B clients. You’ll work across HubSpot, Intercom, ChurnZero, Brevo, Mailchimp and more, shaping customer journeys and data-driven programs.

Ideal candidates have 2-4 years in marketing automation, strong HubSpot proficiency, and comfort learning new tools. You’ll be client-facing, analyze results, and drive improvements across multi-channel touchpoints including email, SMS, and social.

Qualifications

• 2–4 years’ hands‑on experience in marketing automation or lifecycle/email marketing.
• Strong, demonstrable HubSpot experience — workflows, lists, lead scoring, reporting.
• Hands‑on or working exposure to Intercom, ChurnZero, Brevo, Mailchimp, and openness to new tools.
• Excellent written and verbal communication — client‑facing and professional.
• Working knowledge of HTML for email — build/edit/troubleshoot responsive templates.

Responsibilities

• Build, execute, and optimize email and lifecycle campaigns across acquisition, nurture, retention, and re‑engagement.
• Set up and manage automation workflows, lead scoring, and segmentation in HubSpot (and other platforms as needed).
• Manage CRM and email‑automation integrations to keep sales and marketing data aligned.
• Develop multi‑channel lifecycle journeys across email, SMS, social, and in‑app touchpoints.
• Run A/B tests, track key metrics, and report results with clear, actionable recommendations.
• Partner with content, analytics, and account‑management teams to keep messaging and strategy consistent.
• Join — and over time lead — client calls: presenting performance, walking through plans, and answering questions with confidence.

Skills

HubSpot experience

Lifecycle email

Marketing automation

CRM integrations

HTML for email

A/B testing

Analytics

Tools

Intercom

ChurnZero

Brevo

Mailchimp

Marketo

Salesforce

Pardot

Job description

Job Description:

We’re a B2B lifecycle marketing agency that runs the automation, email, and customer-journey programs behind a portfolio of growing companies. Our clients trust us to turn their marketing platforms into measurable revenue — and our team gets deep, hands‑on exposure across HubSpot, Intercom, ChurnZero, Brevo, Mailchimp, and more.

Responsibilities:

You’ll own the day-to-day execution of marketing automation and lifecycle campaigns for our B2B clients. This is a hands‑on, platform‑heavy role for someone who loves building customer journeys, solving problems independently, and turning data into better‑performing programs. Our clients use a wide range of tools, so we’re after someone who isn’t tied to a single platform — comfortable jumping into HubSpot, Intercom, ChurnZero, Brevo, Mailchimp, and whatever else the work calls for, with the appetite to learn new tools fast.

What you will do :

• Build, execute, and optimize email and lifecycle campaigns across acquisition, nurture, retention, and re‑engagement.
• Set up and manage automation workflows, lead scoring, and segmentation in HubSpot (and other platforms as needed).
• Manage CRM and email‑automation integrations to keep sales and marketing data aligned.
• Develop multi‑channel lifecycle journeys across email, SMS, social, and in‑app touchpoints.
• Run A/B tests, track key metrics, and report results with clear, actionable recommendations.
• Partner with content, analytics, and account‑management teams to keep messaging and strategy consistent.
• Join — and over time lead — client calls: presenting performance, walking through plans, and answering questions with confidence.

What you will bring :

Must-haves

• 2–4 years’ hands‑on experience in marketing automation or lifecycle/email marketing, ideally B2B or agency.
• Strong, demonstrable HubSpot experience — workflows, lists, lead scoring, reporting (non‑negotiable).
• Hands‑on or working exposure to tools like Intercom, ChurnZero, Brevo, and Mailchimp, plus the openness to pick up new platforms as client needs evolve.
• Excellent written and verbal communication — you’ll be client‑facing and expected to lead conversations clearly and professionally.
• Working knowledge of HTML for email — able to build, edit, and troubleshoot responsive templates.
• A genuinely analytical, problem‑solving mindset — someone who asks “why” and figures things out.
• Ability to own projects end‑to‑end and work independently with minimal oversight.

Nice‑to‑haves

• Working knowledge of Marketo.
• Experience running outbound campaigns through HubSpot Sales, and hands‑on cold outreach.
• Experience across multiple CRMs (Salesforce, Pardot, or others).
• Familiarity with lead‑nurturing best practices, deliverability, and campaign analytics.
• HubSpot or Marketo certifications.

Who you are :

• A clear thinker who can break down a problem and explain your reasoning.
• Comfortable being a client point of contact and holding your own on a call.
• Reliable — the kind of person the team can hand something to and trust it gets done well.
• Curious about marketing technology and always levelling up.