Digital Marketing Specialist — E-Commerce

Vansun Mediatech Private Limited; Gurugram District; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Fast-moving environment

Supportive team culture

Job summary

A technology and media company in Gurugram is looking for a Digital Marketing Specialist to optimize ad campaigns across various platforms. You will manage Google and Meta Ads, analyze performance metrics, and drive conversions. Ideal candidates have experience in D2C e-commerce marketing, a solid grasp of data analytics, and a hands-on approach to experiments. Join a high-impact team to make real contributions in a fast-paced environment with competitive salary and growth opportunities.

Qualifications

• Hands-on experience in D2C/E-commerce performance marketing.
• Strong command over Meta and Google Ads.
• Familiarity with various analytics and marketing tools.

Responsibilities

• Run and optimize Google Ads across various platforms.
• Scale Meta Ads for conversions and retargeting.
• Analyze performance data to drive insights and decisions.

Skills

D2C/E-commerce performance marketing

Meta Ads

Google Ads

Data analysis (Excel/Sheets)

Understanding of CAC, ROAS, CTR, CR

Familiarity with GA4

Tools

Firebase

Appsflyer

Adjust

GTM

Job description

Digital Marketing Specialist — E-Commerce

We’re searching for a Performance Marketing powerhouse who can turn ad budgets into revenue like magic (but with data… obviously 💁♂️).

What You’ll Own

• Run & optimise Google Ads (Search, PMAX, Display, YouTube, UAC) like a boss 🤖
• Scale Meta Ads for conversions, retargeting, app installs & more 🔥
• Manage affiliates, influencers & other growth partners 🧩
• Drive traffic → conversions → repeat purchases (and celebrate wins 💃🕺)
• Handle product feed, CAPI, tracking, pixels, deep links — the whole circus 🎪
• Build dashboards, analyse cohorts, find insights nobody asked for but everyone needs 📊
• Plan and run experiments: creatives, audiences, offers, landing pages — everything is testable 😌
• Work closely with UI/UX & tech to squeeze out extra conversion juice 🍋

Skills You MUST Bring

• Proven hands‑on experience in D2C/E‑commerce performance marketing 🛒
• Strong command over Meta + Google Ads 💥
• Data‑first mindset (Excel/Sheets is basically your second home 🏡)
• Understanding of CAC, ROAS, CTR, CR, AOV, LTV, ARPU (yes, all the alphabets 😅)
• Familiarity with GA4, Firebase, Appsflyer/Adjust, GTM 🔧

Bonus Points If You Have

• Experience with CRM tools (MoEngage / CleverTap / WebEngage)
• Marketplace ad experience (Amazon/Flipkart) 🛍️
• Experience targeting Tier‑2/Tier‑3 audiences 🌏
• Subscription‑model growth experience 🔁

Who You Are

• High on ownership, low on excuses 💪
• A “Why not try this?” experimenter 🎯
• Obsessed with growth, curious with data, allergic to stagnation 🤧
• Communicates clearly (no corporate Bakwas 😌)

Why Join Us

• A high‑impact role that directly influences revenue 💰
• Fast‑moving environment where ideas → execution → results ⚡
• You’ll work with a smart, supportive, hungry‑to‑grow team 🫶
• Competitive salary + a culture built for doers, not talkers 🔥

How to Apply

Send your resume + a quick note of your best campaign wins 🏆.

If you’ve scaled budgets, smashed ROAS targets, or done something crazy‑smart, we want to hear it 😎.

Seniority Level: Entry level

Employment Type: Full‑time

Job Function: Marketing and Sales

Industries: Technology, Information and Media

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