Digital Marketing Executive - Performance Market

Vasu Healthcare

Vadodara

On-site

INR 500,000 - 800,000

Full time

4 days ago

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Job summary

Vasu Healthcare Pvt. Ltd. in Vadodara, Gujarat seeks a Digital Marketing Executive (Performance Marketing) to plan, execute and optimize paid campaigns across Google, Meta, and other networks.

You will manage budgets, optimize bids, run A/B tests, and drive ROAS for vasustore.com while coordinating with content, design, and warehouse teams. The role requires 3–6 years in digital marketing, hands-on Google Ads/GA4 and Meta Ads, and knowledge of e-commerce marketing, analytics, and campaign

Qualifications

Bachelor's degree or equivalent in marketing, business, or related field.
Google Ads and GA4 certifications are a plus.
Hands-on experience with Google/Meta advertising platforms.

Responsibilities

Plan, execute, and optimize paid campaigns on Google/Meta and other networks.
Manage daily campaign performance, budgeting, and bidding.
Conduct A/B tests on creatives, copies, audiences, and landing pages.
Analyze customer journey and improve conversion rates on vasustore.com.

Skills

Google Ads

Google Analytics GA4

Meta Ads Manager

Google Merchant Centre

Keyword Research

E-commerce Marketing

CRO

Data Analysis & Reporting

Budget Management

WhatsApp Marketing

Education

Bachelor's Degree in Marketing, Commerce, Business Administration, Digital Marketing, or related field

Certifications in Google Ads, GA/GA4, Meta Ads or Digital Marketing (advantage)

Tools

Google Ads Editor

Job description

IJob Description (JD) Digital Marketing Executive (Performance Marketing)

Position: Digital Marketing Executive Performance Marketing

Department: E-Commerce & Digital Marketing

Location: Vadodara, Gujarat

Company: Vasu Healthcare Pvt. Ltd.

Key Responsibilities

Performance Marketing & Paid Campaign Management

Plan, execute, and optimize paid advertising campaigns on:

Google Ads (Search, Display, Shopping & YouTube)
Meta Ads (Facebook & Instagram)
Other relevant advertising networks and marketplaces.

Manage daily campaign performance, sales tracking, bid optimization, audience targeting, and budget allocation.
Monitor key performance metrics including CTR, CPC, CPA, Conversion Rate, Revenue Growth, and ROAS.
Conduct regular A/B testing of creatives, copies, audiences, and landing pages to improve campaign performance.

Campaign Planning & Execution

Review daily, weekly, and monthly sales achievement against set targets.
Plan and execute monthly promotional campaigns across digital channels.
Ensure monthly media spending remains within approved budgets.
Prepare WhatsApp and Email Marketing campaigns for customer retention and retargeting activities.

Search & Market Analysis

Perform keyword research and strategy development for Google Ads campaigns.
Conduct regular market research and competitor analysis to identify latest trends, offers, promotions, and advertising strategies.
Recommend innovative marketing approaches to enhance customer acquisition and sales performance.

Creative & Content Coordination

Coordinate with internal design and content teams for development of marketing creatives.
Provide design references and campaign briefs aligned with Meta and Google advertising guidelines.
Test multiple ad creatives and optimize based on campaign performance.
Support script development and content ideation for promotional videos and advertisements.

Website & Conversion Optimization

Analyze customer journey and user behaviour on website from landing page to final purchase.
Identify bottlenecks and recommend improvements to enhance user experience and conversion rates.
Monitor Google Analytics and campaign attribution reports for performance insights.

Product Listing & Platform Compliance

Manage and monitor product listings across Meta, Google Merchant Center, and related platforms.
Resolve product feed, catalog, and listing-related issues while ensuring compliance with platform policies and guidelines.
Maintain product listing hygiene and accuracy across all digital channels.

Operations & Coordination

Coordinate with Mumbai warehouse and internal teams regarding inventory availability and online order fulfillment.
Resolve operational issues impacting online sales performance.
Coordinate with Finance & Accounts team for timely processing and settlement of invoices related to digital marketing tools and platforms.

Reporting & Documentation

Prepare and maintain daily, weekly, and monthly sales and campaign performance reports.
Present key insights, campaign outcomes, and recommendations to management.
Maintain documentation of all promotional activities, budgets, and performance metrics.

Key Performance Indicators (KPIs)

Growth in sales and revenue generated through vasustore.com
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Revenue generated against marketing spend
Effectiveness of Google & Meta advertising campaigns
Timely execution of promotional campaigns
Accuracy of daily and monthly sales reports
Product listing compliance and issue resolution turnaround time
Quality and frequency of market and competitor analysis
Improvement in website conversion rate and customer experience
Effective coordination with warehouse and cross-functional teams

Educational Qualification

Bachelor's Degree in Marketing, Commerce, Business Administration, Digital Marketing, or related field.
Certifications in Google Ads, Google Analytics (GA4), Meta Ads, or Digital Marketing will be an added advantage.

Experience

3 to 6 years of experience in Digital Marketing / Performance Marketing.
Hands-on experience managing Google Ads and Meta Ads with measurable sales outcomes.
Experience in E-commerce, FMCG, Consumer Healthcare, Ayurveda, Personal Care, Wellness, or OTC products preferred.

Required Skills