Digital Marketing Specialist

Next Step HR; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Attractive salary

Opportunity to work with fast-growing DTC brands

Collaborative work culture

Job summary

Next Step HR is hiring for a Digital Marketing role focused on performance marketing in Mumbai. This position requires an experienced digital marketer with a proven track record in scaling DTC and e-commerce brands. Responsibilities include planning, executing, and managing paid advertising campaigns across various platforms while collaborating with creative teams to optimize ad performance.

The ideal candidate should have hands-on experience in media buying, advanced skills in Meta Ads Manager and Google Ads, and a strong analytical mindset. Attractive salary and benefits await!

Qualifications

• 1-4 years of hands-on experience in performance marketing and media buying.
• Proven experience scaling brands profitably with measurable growth.
• Strong analytical and problem-solving skills.

Responsibilities

• Plan and execute paid advertising campaigns across multiple platforms.
• Drive profitable brand scaling while maintaining target ROAS.
• Analyze campaign metrics to generate actionable insights.
• Prepare performance reports and present insights to stakeholders.

Skills

Performance marketing

Media buying

Data analysis

Creative strategy

Customer acquisition

Funnel optimization

Tools

Meta Ads Manager

Google Ads

Google Analytics

Looker Studio

Job description

Next Step HR is Hiring: Digital Marketing (Performance Marketing)

We are looking for an experienced digital marketer (paid ads/ media buying/ performance marketing) with a proven track record of scaling DTC and e-commerce brands through data-driven marketing, high-performing creative strategies, and revenue-focused digital growth campaigns.

If you thrive on performance marketing, understand consumer psychology, and know how to scale profitable campaigns across digital platforms — we’d love to connect with you.

Key Responsibilities

• Plan, execute, manage, and scale paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other performance marketing platforms
• Build and optimize full-funnel marketing strategies from awareness to conversion, ensuring seamless customer journey experiences
• Drive profitable brand scaling while maintaining target ROAS (Return on Ad Spend) and MER (Marketing Efficiency Ratio)
• Manage and optimize monthly advertising budgets of ₹30L+ with a strong focus on revenue growth and marketing efficiency
• Collaborate closely with creative teams to develop high-performing ad creatives, messaging angles, and campaign concepts
• Continuously test creatives, audiences, funnels, and campaign structures to improve performance
• Analyze campaign metrics, customer behavior, and market trends to generate actionable insights and strategic recommendations
• Conduct competitor analysis and identify new growth opportunities across channels and customer segments
• Work cross-functionally with creative, analytics, product, and growth teams to align campaigns with business objectives
• Prepare performance reports and present campaign insights, learnings, and optimization strategies to stakeholders
• Stay updated with platform algorithm changes, emerging trends, and best practices in performance marketing

Requirements

• 1-4 years of hands‑on experience in performance marketing and media buying for DTC or e-commerce brands
• Proven experience scaling brands profitably with measurable growth in revenue and ROI
• Advanced expertise in Meta Ads Manager (Facebook & Instagram) and Google Ads
• Experience managing monthly ad spends of ₹30L+ with strategic allocation and optimization
• Strong understanding of funnel optimization, customer acquisition, and conversion rate optimization (CRO)
• Proficiency in analytics and reporting tools such as Google Analytics, Looker Studio, Meta Analytics, etc.
• Strong analytical and problem‑solving mindset with the ability to turn data into growth strategies
• Prior experience in Fashion, Beauty, Lifestyle, or Jewellery brands will be strongly preferred

What’s in It for You?

• Attractive salary + additional benefits
• Opportunity to work with fast-growing DTC and e-commerce brands
• High ownership role with direct impact on business growth
• Collaborative and performance-driven work culture
• Exposure to innovative growth strategies and scaling opportunities