Digital Marketing Specialist

Virtuoweb; Thane; On-site; INR 400,000 - 800,000; Full time

Job summary

Virtuoweb in Thane, Maharashtra seeks an experienced Digital Marketing professional to design and execute omnichannel campaigns. You will optimize Google Ads, perform SEO keyword research, monitor analytics, and collaborate with cross-functional teams to drive engagement and conversions.

The ideal candidate has 2–5 years in digital marketing with hands-on PPC, SEO, and email marketing experience. Join a fast-paced environment that values data-informed decisions and ROI-driven strategies across

Qualifications

• 2-5 years of experience in digital marketing or a related field.
• Experience working with Google Ads platform for creating & optimizing ads.

Responsibilities

• Develop and execute digital marketing strategies across multiple channels, including social media, email, search engine optimization (SEO), pay-per-click advertising (PPC), and display advertising.
• Manage and optimize Google Ads campaigns to achieve desired ROI goals.
• Conduct keyword research and implement SEO best practices to improve website visibility on search engines.
• Monitor and analyze web analytics data using tools like Google Analytics to track user behavior and conversion rates.
• Collaborate with cross-functional teams to develop targeted digital campaigns that drive engagement, conversions, and revenue growth.

Skills

Digital campaigns

Digitization

Email marketing

PPC advertising

SEO principles

Job description

Roles and Responsibilities

• Develop and execute digital marketing strategies across multiple channels, including social media, email, search engine optimization (SEO), pay-per-click advertising (PPC), and display advertising.
  
• Manage and optimize Google Ads campaigns to achieve desired ROI goals.
  
• Conduct keyword research and implement SEO best practices to improve website visibility on search engines.
  
• Monitor and analyze web analytics data using tools like Google Analytics to track user behavior and conversion rates.
  
• Collaborate with cross-functional teams to develop targeted digital campaigns that drive engagement, conversions, and revenue growth.
  

Desired Candidate Profile

• Strong understanding of digital campaigns, digitization, email marketing, PPC advertising, SEO principles.
  
• Proficiency in managing multiple ad platforms such as Facebook Ads Manager, Twitter Ads etc. .
  
• Experience working with Google Ads platform for creating & optimizing ads.
  
• 2-5 years of experience in digital marketing or a related field.