Digital Marketing Specialist

TAC Security; Chandigarh; On-site; INR 300,000 - 700,000; Full time

Job summary

TAC Security is seeking a capable Digital Marketing professional in India to develop and execute integrated campaigns across search, social, and content channels. You will optimize SEO, manage PPC programs, and coordinate with content teams to boost visibility and leads.

The role requires 3–5 years of relevant experience, a solid grasp of Google Analytics, Google Ads, and Meta platforms, and strong copywriting skills to drive engagement and conversions.

Qualifications

• Bachelor's degree or higher in Marketing, Business, Communications or related field.
• Digital Marketing Certification is an added advantage.
• 3–5 years of relevant experience preferred.

Responsibilities

• Develop and execute digital marketing strategies and campaigns.
• Manage social media platforms and create engaging content.
• Plan and execute SEO activities to improve website rankings and organic traffic.
• Manage Google Ads, Meta Ads, and other paid advertising campaigns.
• Conduct keyword research, competitor analysis, and market research.
• Monitor website traffic, campaign performance, leads, and conversions.
• Use tools such as Google Analytics, Google Search Console, Google Ads, and Meta Business Suite.
• Coordinate with content, design, and sales teams to support marketing campaigns.
• Prepare regular reports on campaign performance and ROI.
• Stay updated with the latest digital marketing trends, algorithms, and best practices.
• Identify opportunities to improve lead generation, engagement, and online visibility.

Skills

SEO

SEM

SMM

PPC

Content marketing

Copywriting

Analytics

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Digital Marketing Certification

Tools

Google Analytics

Google Search Console

Google Ads

Meta Business Suite

Job description

Key Responsibilities

• Develop and execute digital marketing strategies and campaigns.
• Manage social media platforms and create engaging content.
• Plan and execute SEO activities to improve website rankings and organic traffic.
• Manage Google Ads, Meta Ads, and other paid advertising campaigns.
• Conduct keyword research, competitor analysis, and market research.
• Monitor website traffic, campaign performance, leads, and conversions.
• Use tools such as Google Analytics, Google Search Console, Google Ads, and Meta Business Suite.
• Coordinate with content, design, and sales teams to support marketing campaigns.
• Prepare regular reports on campaign performance and ROI.
• Stay updated with the latest digital marketing trends, algorithms, and best practices.
• Identify opportunities to improve lead generation, engagement, and online visibility.

Required Skills

• Good understanding of SEO, SEM, SMM, PPC, email marketing, and content marketing.
• Knowledge of Google Ads and Meta Ads.
• Basic understanding of Google Analytics and Search Console.
• Good communication and copywriting skills.
• Strong analytical and problem-solving abilities.Ability to manage multiple campaigns and meet deadlines.
• Basic knowledge of Canva or other content/design tools is an advantage.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Certification in Digital Marketing is an added advantage.
• 3-5 years of relevant experience preferred.

Key Performance Indicators (KPIs)

• Website traffic and organic growth
• Lead generation and conversion rate
• SEO rankings
• Social media engagement and growth
• Paid campaign performance and ROAS
• Cost per lead/acquisition
• Overall digital marketing ROI