Digital Marketing

Pagaar India; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Pagaar India is seeking a results-driven Digital Marketing Lead to plan and execute comprehensive digital campaigns across SEO/SEM, email, social media, and display channels. You will measure ROI, optimize campaigns, and collaborate on landing pages to improve user experience.

The role requires strong analytics, content marketing experience, and familiarity with HTML/CSS/JS constraints. You will lead a team, review market trends, and drive growth through data-driven decisions.

Qualifications

• Experience leading end-to-end digital marketing campaigns (SEO/SEM, email, social, display).
• Experience with on-page and off-page optimization and content marketing.
• Strong analytical skills to distill data into actionable insights.
• Familiar with financial planning, analytics, and marketing operations.

Responsibilities

• Plan and execute digital marketing campaigns across SEO/SEM, email, social, display, and EPC channels.
• Design, build, and maintain social media presence and campaigns on Google Ads, Facebook, YouTube and LinkedIn.
• Measure ROI and performance against goals; report findings and optimize campaigns.
• Collaborate with teams to create landing pages and optimize user experience.
• Recruit, train, and mentor digital marketing staff; review competitors and industry trends.

Skills

SEO/SEM

Marketing automation

Email marketing

Social media marketing

Display advertising

Content marketing

ROI measurement

Landing page optimization

Analytics

HTML/CSS/JS basics

ABM

Tools

Google Ads

Facebook Ads

YouTube

LinkedIn

Job description

ROLES & RESPONSIBILITIES

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns, EPC campaign, Organic content, blog posts. Work on Google Ads, Facebook ads, YouTube, and LinkedIn platforms to design, build, and maintain social media presence and execute marketing campaigns. Measure and report performance of all digital marketing campaigns and assess against goals. Measuring ROI for digital marketing and making recommendations on the most optimal solutions. Collaborates with internal teams to create landing pages and optimize the user experience. Brainstorms new and creative growth strategies through digital marketing Maintains digital marketing staff by recruiting, selecting, orienting, and training employees. Regularly review and monitor competitive websites to ensure leading in design, usability, and user experience. Keeping up to date on industry trends, new media buying opportunities, and recommendations on new ways to reach the target audience

DESIRED CANDIDATE PROFILE

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns, EPC campaign, Organic content, blog posts. Experience working on-page optimization and off-page optimization Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Working knowledge of HTML, CSS, and JavaScript development and constraints Experienced with website analytics and can distill data into actionable insightsA Familiar with financial planning and strategy, excellent account-based marketing, event planning, analytics, email, social media, paid, marketing operations, copywriting, and editing skills.