Digital Marketing Specialist

Healthkart; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Healthkart is seeking a hands-on Digital/Performance Marketer to plan, execute, and optimize paid advertising campaigns across Facebook and Google Ads. You will monitor performance, derive insights, and drive ROI through data-driven optimizations in a fast-paced environment.

The ideal candidate has 2–3 years of experience, strong analytical skills, and the ability to juggle multiple campaigns while aligning with overall marketing goals.

Qualifications

• 2–3 years of relevant experience in digital/performance marketing.
• Strong hands-on experience with paid media platforms, including Facebook Ads and Google Ads.
• Demonstrated analytical ability to interpret performance data and generate actionable insights.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms to achieve defined performance objectives, including conversions and ROI.
• Manage end-to-end campaign execution, ensuring alignment with overall marketing strategies and business goals.
• Monitor, analyze, and report on campaign performance against established KPIs.
• Identify trends, insights, and opportunities for optimization to enhance campaign effectiveness and spend efficiency.
• Ensure effective management of multiple campaigns with a high level of accuracy and attention to detail.

Skills

Performance marketing

Analytical skills

Campaign management

Tools

Facebook Ads

Google Ads

Job description

• Plan, execute, and optimize paid advertising campaigns across platforms such as Facebook and Google Ads to achieve defined performance objectives, including conversions and ROI.
• Manage end-to-end campaign execution, ensuring alignment with overall marketing strategies and business goals.
• Monitor, analyze, and report on campaign performance against established KPIs.
• Identify trends, insights, and opportunities for optimization to enhance campaign effectiveness and spend efficiency.
• Ensure effective management of multiple campaigns with a high level of accuracy and attention to detail.

Requirements:

• 2–3 years of relevant experience in digital/performance marketing.
• Strong hands-on experience with paid media platforms, including Facebook Ads and Google Ads.
• Demonstrated analytical ability to interpret performance data and generate actionable insights.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.