Digital Marketing specialist

Codinfox; Rajkot; On-site; INR 420,000 - 680,000; Full time

Job summary

Codinfox in Rajkot, India, is seeking an experienced SEO Specialist to drive organic growth across multiple sites. You will conduct comprehensive audits, optimize content and structure, and analyze performance to improve rankings and conversions.

Strong English communication and data-driven mindset are essential for success. The role covers on-page and technical SEO, schema usage, backlink acquisition, and coordination with content and digital PR teams.

Qualifications

• 2+ years delivering SERP improvements and authority growth.
• Strong keyword research and on-page optimization experience.
• Link-building, schema, and image optimization proficiency.
• Proficient analytics and reporting skills.
• Excellent written and verbal English communication.

Responsibilities

• Conduct full-scale SEO audits and provide recommendations across content, keywords, metadata, images, links, and technical structure.
• Perform ongoing keyword discovery, expansion, optimization, and competitive analysis.
• Optimize landing pages, articles, and supporting content for search performance and user experience.
• Measure organic traffic, ranking positions, authority, conversion, engagement, and campaign performance.
• Manage Google Business, Search Console, Analytics, Keyword Planner, Ahrefs, Semrush, and related platforms.
• Build white-hat backlinks and integrate SEO with content, social, and digital PR.
• Manage paid search tests, budgets, insights, and campaign reporting.

Skills

SERP optimization

Keyword research

Link-building

Schema markup

Image optimization

Analytics

English communication

Tools

Google Analytics

Search Console

Keyword Planner

Ahrefs

Semrush

Job description

Job Type: Full-time

Responsibilities

• Conduct full-scale SEO audits and provide recommendations across content, keywords, metadata, images, links, and technical structure.
• Perform ongoing keyword discovery, expansion, optimization, and competitive analysis.
• Optimize landing pages, articles, and supporting content for search performance and user experience.
• Measure organic traffic, ranking positions, authority, conversion, engagement, and campaign performance.
• Manage Google Business, Search Console, Analytics, Keyword Planner, Ahrefs, Semrush, and related platforms.
• Build white-hat backlinks and integrate SEO with content, social, and digital PR.
• Manage paid search tests, budgets, insights, and campaign reporting.

Experience

• Two or more years successfully improving SERPs and authority metrics.
• Strong keyword research, optimization, link-building, schema, image optimization, and analytics experience.
• Excellent written and verbal English communication skills and a sharp eye for detail.
• The ability to analyze large volumes of data and manage several sites at once.

Technical SEO Fundamentals

• XML sitemaps, robots.txt, internal linking, duplicate-content reviews, clean URL structure, analytics, and Search Console.
• Mobile-friendly design, HTTPS, site speed, image optimization, and useful automation.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.