Search Engine Optimization Specialist

RevSoc Digital; Hyderabad; Vor Ort; INR 450.000 - 750.000; Vollzeit

Zusammenfassung

RevSoc Digital is seeking an experienced SEO Specialist to optimize our online presence and drive organic traffic. You will conduct keyword research, implement on-page and off-page optimization, and tackle technical SEO to improve rankings and visibility.

Ideal candidates have strong analytics skills, familiarity with WordPress/HTML/CSS, and a track record in local, e-commerce, or international SEO. Collaboration with content and development teams is essential for sustained growth.

Qualifikationen

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience as an SEO Specialist or similar role.
• Deep knowledge of search engine algorithms, ranking factors and best practices.
• Proficient in SEO tools like GA, GSC, SEMrush, Moz.
• Strong analytical skills to translate data into action.
• Familiarity with WordPress and HTML/CSS.
• Excellent communication and cross-functional collaboration.
• Up-to-date with latest SEO and digital marketing trends.
• Experience with local, e-commerce, and international SEO.
• SEO certifications are advantageous.

Aufgaben

• Develop and execute comprehensive SEO strategies to increase organic traffic and improve rankings.
• Perform keyword research and optimize content, titles, meta tags, and headings.
• Build high-quality backlinks and manage online reputation.
• Conduct regular technical SEO audits and collaborate with developers to fix issues.
• Monitor performance using analytics tools and provide data-driven recommendations.
• Stay updated on industry trends and algorithm updates.
• Collaborate with content, web development, and marketing teams to align SEO with business goals.

Kenntnisse

Keyword research

On-page optimization

Off-page optimization

Technical SEO

Analytics & data interpretation

CMS familiarity (WordPress)

Team collaboration

Ausbildung

Bachelor's degree in Marketing/Communications or related field

Tools

Google Analytics

Google Search Console

SEMrush

Moz

Jobbeschreibung

We are seeking an experienced SEO Specialist to join our team and play a crucial role in optimizing our online presence for search engines. As an SEO Specialist , you will be responsible for developing and implementing effective strategies to drive organic traffic to our website and improve our search engine rankings. Your expertise in keyword research, on-page and off-page optimization, and technical SEO will be essential in enhancing our online visibility and driving sustainable growth for our business.

Responsibilities:

• Develop and execute comprehensive SEO strategies: Conduct thorough keyword research, analyze website performance metrics, and identify opportunities for improvement. Develop and implement effective strategies to increase organic traffic, improve search engine rankings, and drive high-quality leads to the website.
• On-page optimization: Optimize website content and structure to improve search engine visibility. Conduct keyword analysis and ensure strategic placement of keywords in titles, meta tags, headings, and content. Optimize website architecture, URL structure, internal linking, and navigation for improved crawlability and user experience.
• Off-page optimization: Develop and execute off-page SEO strategies to enhance the website's authority and reputation. Build high-quality backlinks through outreach, guest blogging, content promotion, and social media engagement. Monitor and manage online reviews and directory listings to maintain a positive online reputation.
• Technical SEO: Conduct regular audits to identify technical issues that may impact website performance and search engine rankings. Optimize website speed, mobile-friendliness, and overall user experience. Collaborate with the development team to implement technical enhancements and ensure search engine accessibility.
• Monitor and analyze website performance: Utilize various SEO tools and analytics platforms to monitor website traffic, rankings, and conversions. Identify trends, patterns, and insights to refine SEO strategies and make data-driven recommendations for continuous improvement.
• Stay updated with industry trends: Keep abreast of the latest trends, best practices, and algorithm updates in the SEO industry. Share knowledge and insights with the team to drive innovation and stay ahead of the competition.
• Collaborate with cross-functional teams: Work closely with content creators, web developers, marketing managers, and other stakeholders to align SEO strategies with overall business objectives. Provide guidance on SEO best practices and collaborate on content optimization to drive organic traffic and engagement.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
• Proven experience as an SEO Specialist or similar role.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficient in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
• Strong analytical skills and the ability to interpret complex data to drive actionable insights.
• Familiarity with website CMS platforms (e.g., WordPress) and HTML/CSS.
• Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
• Up-to-date with the latest trends and developments in SEO and digital marketing.
• Experience with local SEO, e-commerce SEO, and international SEO.
• SEO certifications (e.g., Google Analytics, SEMrush) are advantageous.