Digital Marketing Executive

Movate Technologies; Bengaluru; On-site; INR 450,000 - 750,000; Full time

Job summary

Movate Technologies is seeking a Digital Marketing Executive with strong core SEO skills to grow organic visibility, traffic and qualified leads. The role also contributes across content, social media, paid campaigns, email marketing and analytics.

You will conduct keyword research, optimise on-page and technical SEO, manage local SEO, support paid campaigns, CMS updates and GA4 looker dashboards. A hands-on candidate with experience in WordPress and data-driven decision-making will thrive in

Qualifications

• 1-3 years hands-on SEO experience in B2B/IT services or agency setting.
• Strong on-page, off-page and technical SEO fundamentals and current guidelines.
• Proficiency with SEO tools such as Google Search Console, GA4, SEMrush/Ahrefs, Screaming Frog and Moz.
• Knowledge of two additional digital marketing areas (paid media, social, content, email or CRO).
• Familiarity with WordPress or similar CMS; basic HTML/CSS.
• Proficiency in Excel/Google Sheets for tracking and reporting.
• Good written and verbal English communication.

Responsibilities

• Keyword & competitor research, mapping search intent and building SEO roadmap.
• On-page SEO: optimize titles, meta descriptions, headings, URLs, internal links and schema.
• Technical SEO: run site audits, fix crawl/index issues, Core Web Vitals, mobile usability.
• Off-page SEO: plan and execute ethical link-building through guest posts and PR.
• SEO content: brief writers, optimize blogs/landing pages, refresh content.
• Local SEO: manage Google Business Profile and local citations.
• Emerging search: optimize for featured snippets and AI-driven search.
• Reporting: track rankings, traffic, conversions; produce weekly/monthly reports.

Skills

SEO fundamentals

On-page SEO

Off-page SEO

Technical SEO

Content marketing

WordPress CMS

Data analysis

Excel/Sheets

English communication

Tools

Google Search Console

GA4

SEMrush/Ahrefs

Screaming Frog

Moz

Job description

Role Summary

We are looking for a Digital Marketing Executive with strong core SEO skills to grow organic visibility, traffic and qualified leads. While SEO will be the primary focus, the role also contributes across the wider digital marketing mix, including content, social media, paid campaigns, email marketing and analytics.

Key Responsibilities

• Keyword & competitor research: Conduct keyword research, competitor analysis and search-intent mapping to build and maintain the SEO roadmap.
• On-page SEO: Optimize page titles, meta descriptions, headings, URLs, internal linking, images and schema markup.
• Technical SEO: Run regular site audits and resolve issues relating to crawlability, indexation, site speed, Core Web Vitals, mobile usability, redirects, canonicals, sitemaps and robots.txt.
• Off-page SEO: Plan and execute ethical link-building through guest posts, digital PR, outreach and partnerships; monitor and manage the backlink profile.
• SEO content: Brief writers, optimize blogs and landing pages, and refresh existing content to improve rankings.
• Local SEO: Manage Google Business Profile and local citations where relevant.
• Emerging search: Optimize content for featured snippets and AI-driven search experiences (AI Overviews, answer engines).
• Reporting: Track rankings, organic traffic, conversions and visibility; prepare weekly and monthly performance reports with insights and recommendations.

Other Digital Marketing

• Support Google Ads and paid social (LinkedIn, Meta) campaigns, including setup, keyword/audience selection and performance monitoring.
• Plan and schedule social media content and track engagement.
• Assist with email marketing campaigns, newsletters and basic marketing automation.
• Coordinate website updates and landing pages in the CMS (e.g. WordPress) and recommend CRO improvements.
• Set up and maintain tracking with GA4 and Google Tag Manager; build dashboards in Looker Studio.

Quality & Documentation

• Follow search engine guidelines and use only ethical, white-hat SEO practices; avoid spammy or manipulative tactics.
• Maintain keyword trackers, audit checklists, content calendars and SEO documentation.
• Stay updated on search engine algorithm changes and industry trends, and adapt strategy accordingly.
• Communicate priorities clearly, meet deadlines and proactively flag risks or opportunities.

Required Skills & Qualifications

• 1- 3 years of hands-on SEO experience, preferably in a B2B, IT services or agency environment.
• Strong command of on-page, off-page and technical SEO fundamentals and current search engine guidelines.
• Proficiency with SEO tools such as Google Search Console, GA4, SEMrush/Ahrefs, Screaming Frog and Moz.
• Working knowledge of at least two additional digital marketing areas, such as paid media (Google Ads/paid social), social media, content marketing, email marketing or CRO.
• Familiarity with WordPress or similar CMS; basic understanding of HTML/CSS.
• Proficiency in Excel/Google Sheets for tracking and reporting.
• Ability to analyze data, interpret trends and translate them into clear actions.
• Good written and verbal communication skills in English.

Preferred / Good to Have

• Google Analytics, Google Ads or HubSpot certifications.
• Experience with international or multi-location SEO.
• Exposure to AI tools for content, research and SEO workflows.
• Basic graphic/content tools knowledge (e.g. Canva).

Key Performance Indicators

• Growth in organic traffic, keyword rankings and organic leads/conversions.
• Improvement in technical site health and Core Web Vitals scores.
• Quality and quantity of backlinks acquired.
• Timely, accurate reporting and campaign execution.