Digital Marketing Specialist

Sketch School Of Art And Creativity; Ghaziabad District; Vor Ort; INR 500.000 - 800.000; Vollzeit

Zusammenfassung

Sketch School Of Art And Creativity in India seeks a Digital Marketing Specialist to independently manage and execute the company's digital marketing activities, including SEO, website development and maintenance, paid advertising, lead generation, and performance analysis.

You will own digital growth, website performance, and marketing campaigns to deliver measurable business results, coordinating with graphics design, content, and sales teams while staying updated on SEO changes, advertising

Qualifikationen

• Experience in planning and executing digital marketing activities.
• Proficient in SEO, website development, and paid advertising.
• Knowledge of GA4, Google Search Console and Tag Manager.
• Ability to analyze data and report performance metrics.

Aufgaben

• Independently manage day-to-day digital marketing activities.
• Plan and execute SEO, website development, and performance campaigns.
• Coordinate with graphics design, content and sales teams when required.
• Identify growth opportunities and optimize campaigns for ROI.
• Stay updated with SEO changes, advertising trends and web technologies.

Kenntnisse

SEO

Website Development

WordPress

HTML/CSS/JS basics

Google Ads

Meta Ads

GA4

Google Search Console

Google Tag Manager

Lead Generation

Conversion Rate Optimization

Data Analysis

Performance Reporting

Tools

WordPress

GA4

Google Search Console

Google Tag Manager

Landing Page Builders

Jobbeschreibung

Digital Marketing Specialist

SEO | Web Development | Performance Marketing

Job Summary

• Responsible for independently managing and executing the company's digital marketing activities.
• Handle SEO, website development and maintenance, paid advertising, lead generation, and performance analysis.
• Take ownership of digital growth, website performance, marketing campaigns, and measurable business results.

1. SEO (Search Engine Optimization)

• Conduct keyword research, competitor analysis, and website SEO audits.
• Manage on-page, off-page, and technical SEO.
• Optimize website content, meta titles, descriptions, headings, internal links, and landing pages.
• Monitor keyword rankings, organic traffic, and website visibility.
• Identify and fix technical SEO issues.
• Use Google Search Console, Google Analytics 4, and SEO tools to improve performance.

2. Website Development & Management

• Develop, maintain, and update company websites using WordPress or other CMS platforms.
• Create responsive, SEO-friendly webpages and landing pages.
• Handle basic HTML, CSS, JavaScript, and website-related technical tasks.
• Optimize website speed, mobile responsiveness, user experience, and overall performance.
• Manage website content, plugins, forms, integrations, and troubleshooting.
• Ensure website functionality, security updates, and regular maintenance.

3. Performance Marketing & Paid Advertising

• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
• Manage advertising budgets, audience targeting, keywords, bidding, and campaign objectives.
• Generate quality leads through paid advertising campaigns.
• Track cost per lead (CPL), cost per acquisition (CPA), conversions, and return on ad spend (ROAS).
• Conduct A/B testing of ad creatives, audiences, and landing pages.
• Set up and monitor conversion tracking through GA4, Google Tag Manager, and advertising pixels.

4. Analytics & Reporting

• Monitor website traffic, search rankings, user behavior, leads, and advertising performance.
• Prepare weekly and monthly performance reports.
• Analyze data and implement improvements based on results.
• Identify opportunities to increase conversions and reduce marketing costs.
• Maintain accurate records of campaigns, budgets, leads, and performance metrics.

5. Overall Digital Marketing Management

• Independently manage day-to-day digital marketing activities.
• Plan and execute digital marketing strategies according to company goals.
• Coordinate with the graphics design, content, and sales teams when required.
• Identify digital growth opportunities and recommend improvements.
• Stay updated with SEO changes, advertising trends, and website technologies.
• Take responsibility for assigned projects, deadlines, execution, and performance reporting

Required Skills

• Search Engine Optimization (SEO)
• Website Development and Management
• WordPress or other CMS platforms
• Basic HTML, CSS, and JavaScript
• Google Ads and Meta Ads
• Google Analytics 4 (GA4)
• Google Search Console
• Google Tag Manager
• Keyword Research and Competitor Analysis
• Lead Generation and Conversion Rate Optimization
• Website Speed Optimization and Technical SEO
• Data Analysis and Performance Reporting

Key Performance Indicators (KPIs)

• Improvement in organic traffic and keyword rankings.
• Growth in qualified leads and website conversions.
• Achievement of agreed lead-generation targets.
• Improvement in cost per lead and advertising ROI.
• Improvement in website speed, functionality, and user experience.
• Timely completion of website updates and marketing campaigns.
• Consistent reporting and implementation of performance improvements.

Accountability & Ownership

• Take end-to-end ownership of SEO, website management, and performance marketing activities.
• Ensure all assigned tasks are completed accurately and within deadlines.
• Monitor results regularly and take corrective action when performance declines.
• Report progress, challenges, campaign expenditure, and results to management.
• Be accountable for the quality of execution and agreed performance targets.

Role Expectation: One person is responsible for planning, executing, monitoring, and reporting across SEO, website development, and performance marketing. Priorities and targets should be agreed upon with management based on available resources, budget, and business objective