Digital Marketing/SEO Analyst

Katalyst CRO; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Katalyst CRO in Bengaluru is seeking a data-driven Digital Marketing & SEO Analyst to plan, execute, and optimize organic search strategies while supporting multi-channel campaigns. You will translate data into actionable insights to improve search visibility, drive traffic, and boost conversions with a hands-on approach.

The role requires strong knowledge of GA4, GTM, technical SEO, keyword research, content optimization, and dashboard reporting.

Qualifications

• 2–5 years of proven experience managing SEO and web analytics in-house or agency.
• Hands-on with crawling/audit tools like Screaming Frog, Ahrefs, SEMrush, or Moz.
• Deep understanding of GA4, GTM events, and GSC data tracking.
• Basic to functional knowledge of HTML/CSS/JS.
• Strong Excel/Sheets skills for data manipulation and reporting.
• Excellent English communication for stakeholder presentations.

Responsibilities

• Plan, execute, and optimize organic search strategies.
• Conduct technical website audits and coordinate fixes with developers.
• Perform keyword research to identify high‑intent terms and content gaps.
• Collaborate with content team to optimize blogs, landing pages, and site copy.
• Monitor and improve backlink profile with white-hat strategies.
• Set up and manage GA4, GSC, and GTM configurations; build dashboards.
• Create Looker Studio dashboards to track organic growth and attribution.
• Analyze traffic patterns and conversions to deliver actionable insights to leadership.
• Coordinate with paid media to align SEO and PPC keywords.
• Run CRO tests on landing pages to improve CTR and conversions.
• Perform ongoing competitive analysis to identify opportunities.

Skills

SEO

GA4/GTM

Technical SEO

HTML/CSS/JS

Analytics

Excel/Sheets

English Fluency

Tools

Screaming Frog

Ahrefs

SEMrush

Moz

Job description

Job Summary

We are looking for a data-driven and results-oriented Digital Marketing & SEO Analyst to join our growth marketing team. In this role, you will be responsible for planning, executing, and optimizing our organic search strategies alongside supporting multi-channel digital campaigns.

The ideal candidate possesses a deep understanding of search engine algorithms, technical website health, web analytics, and data interpretation. You will translate complex data into actionable strategies that improve search visibility, maximize organic traffic, and boost conversions.

Key Responsibilities

• Search Engine Optimization (SEO)
• On-Page & Technical SEO: Perform comprehensive technical website audits (crawl errors, indexation, site speed, schema markup, and XML sitemaps) and collaborate with developers to implement fixes.
• Keyword Research & Strategy: Conduct deep keyword research to identify high-intent search terms, content gaps, and search trends.
• Content Optimization: Work closely with the content team to optimize blogs, landing pages, and website copy for target keywords while ensuring a high-quality user experience.
• Off-Page SEO: Monitor and manage the website's backlink profile, executing clean, white-hat link-earning strategies to improve domain authority.
• Performance Data & Web Analytics
• Tracking & Setup: Own the configuration and management of tracking systems, including Google Analytics 4 (GA4), Google Search Console (GSC), and Google Tag Manager (GTM).
• Reporting & Dashboards: Build, maintain, and automate visual performance dashboards using Google Looker Studio or similar BI tools to track weekly/monthly organic growth and marketing attribution metrics.
• Insight Generation: Analyze traffic patterns, user behavior, and conversion funnels to deliver regular, actionable insights to leadership.
• Multi-Channel Digital Marketing Support
• Paid Ads Collaboration: Coordinate with paid media teams to align SEO efforts with PPC keywords, maximizing search engine page dominance (SERP) and cross-channel efficiency.
• Conversion Rate Optimization (CRO): Run A/B tests on landing pages to continuously improve click-through rates (CTR) and overall conversion rates.
• Competitor Intelligence: Conduct ongoing competitive analysis to benchmark performance, track competitor keywords, and uncover new market opportunities.

Required Skills & Qualifications

• Experience: 2 to 5 years of proven experience actively managing SEO and web analytics in an in-house role or a fast-paced digital agency.
• Technical SEO Proficiency: Hands-on experience with industry-standard crawling and auditing tools (e.g., Screaming Frog, Ahrefs, SEMrush, or Moz).
• Analytics Expert: Deep understanding of GA4 frameworks, custom event configuration in GTM, and GSC data tracking.
• HTML/CSS/JS Literacy: Basic, functional knowledge of HTML, CSS, and how JavaScript impacts rendering and SEO.
• Analytical Mindset: Exceptional spreadsheet skills (Microsoft Excel / Google Sheets) for data manipulation, VLOOKUPs, pivot tables, and data cleaning.
• Communication: Strong verbal and written English communication skills to present data clearly to both technical and non-technical stakeholders.

Preferred (Good To Have)

• Valid certifications in Google Analytics 4 (GA4) or Google Ads.
• Familiarity with regional Indian digital landscapes, local SEO strategies, or vernacular search trends.
• Experience utilizing AI-driven tools for keyword clustering and content optimization structures.