SEO & Digital Marketing Specialist

Digitup; Gurugram District; On-site; INR 500,000 - 1,000,000; Full time

Benefits offered by this job

Group Health Insurance

Regular training sessions and workshops

Job summary

A digital marketing firm in Gurugram is seeking an SEO & Digital Marketing Specialist to drive online marketing initiatives, focusing on SEO, paid campaigns, and social media strategies. The ideal candidate will have 2–5 years of experience, a Bachelor’s degree in Marketing, and strong analytical skills. Responsibilities include keyword research, managing digital campaigns, and preparing performance reports. The role offers perks such as Group Health Insurance and regular training sessions.

Qualifications

• 2–5 years of experience in SEO & Digital Marketing.
• Strong hands-on experience with SEO and digital campaigns.
• Ability to analyze KPIs like traffic, leads, and engagement.

Responsibilities

• Plan, execute, and optimize online marketing efforts.
• Perform keyword research and competitor analysis.
• Manage social media accounts and marketing strategies.
• Prepare performance reports and analyze KPIs.

Skills

SEO tools (Ahrefs, SEMrush, Screaming Frog, Google Analytics)

Google Ads

Meta Ads

Social media platforms

Scheduling tools

Content writing

Design coordination

Communication skills

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

We are looking for a results-driven SEO & Digital marketing specialist with strong Social Media Marketing (SMM) skills to plan, execute, and optimize our online marketing efforts. The ideal candidate should have hands‑on experience in SEO, paid campaigns, content promotion, and social media growth strategies to improve brand visibility and lead generation.

SEO (Search Engine Optimization)

Perform keyword research and competitor analysis

Optimize website content (on-page & technical SEO)

Manage off-page SEO activities (backlinks, listings)

Monitor website performance using Google Analytics & Search Console

Improve website rankings and organic traffic

Digital Marketing

Plan and execute digital marketing campaigns (Google Ads, Meta Ads, email marketing)

Track campaign performance and optimize ROI

Manage content marketing strategies

Social Media Marketing (SMM)

Handle company social media accounts (LinkedIn, Instagram, Facebook, X, etc.)

Create content calendars and engagement strategies

Monitor growth, reach, and engagement metrics

Reporting & Analysis

Prepare weekly/monthly performance reports

Analyze KPIs such as traffic, leads, conversions, and engagement

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business, or related field

2–5 years of experience in SEO & Digital Marketing

Strong knowledge of:

SEO tools (Ahrefs, SEMrush, Screaming Frog, Google Analytics)

Google Ads & Meta Ads

Social media platforms & scheduling tools

Basic understanding of content writing & design coordination

Good communication and analytical skills

Perks and Benefits

• Group Health Insurance
• Regular training sessions and workshops to enhance your skills