Digital Marketing Specialist

Benthon Labs Pvt Ltd; Dadri; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

5 Days Working

Flexible working hours

Best in Industry Salary Package

Paid leaves & Medical Insurance

Strong Learning curve

Job summary

Benthon Labs Pvt Ltd is seeking an SEO/SEM Expert to drive organic traffic and optimise websites, while managing paid search campaigns and analytics. The role requires 3+ years of hands-on experience and proficiency with industry tools.

You will lead on-page and off-page optimization, content strategy, and reporting, collaborating with the marketing team to improve visibility and conversions across digital channels.

Qualifications

• B.Tech/B.E. in Computer Science/IT/Electronics or MCA.
• Minimum 3 years of experience in SEO/SEM.
• Proficient with standard SEO tools and analytics platforms.
• Strong understanding of on-page and off-page optimization, content marketing and reporting.

Responsibilities

• Manage overall Organic Search, keyword research, page speed and content optimization.
• Plan and execute link building, local SEO, and traffic/conversion improvements.
• Conduct SEO audits and provide actionable recommendations.
• Create and monitor digital marketing campaigns across social platforms.
• Prepare monthly SEO analytics reports and site audits.

Skills

SEO/ SEM

Keyword research

Content marketing

Analytics

Education

B.Tech/B.E. (CS/IT/Electronics)

MCA

Tools

Google Search Console

Ahrefs

Screaming Frog

SEMRush

Moz

Google Analytics

Job description

Overview

We are looking for a highly skilled and motivated SEO, SEM Expert to join our dynamic team. If you are passionate about driving organic traffic, optimising websites for search engines, paid search advertising and staying ahead of the latest Digital Marketing trends, we want to hear from you

Experience

• Minimum 3 Years
• Work Level – Medium Level
• Employee Type – Full Time
• Offer Salary – As Per Standards

Roles and Responsibilities

• Responsible for the overall Organic Search, keyword Research, page speed optimisation, content optimisation, link building, local search optimisation and increasing traffic & conversion.
• The successful candidate must have a solid understanding of SEO on-page & off-page, and experience in social media, online advertising, website development, and analytical reporting.
• Perform SEO audits and inspections to identify regular on-site content and off-site opportunities.
• Utilize Keyword Planner and other tools to uncover the queries that are most likely to bring in high volumes of qualified traffic Follow on-page, off-page and content marketing best practices (including title tags, canonical tags, ALT tags, meta descriptions, redirects (301, 302), robots.txt, sitemaps, backlinks etc.)
• Provide recommendations for new content launches & campaigns – as well as monitor performance and provide continuous optimisations to improve search visibility.
• Prepare monthly SEO, analytics reports and conduct technical site audits to identify search & user-related issues.
• Monitor Google Analytics and Google Search Console and keep up on latest algorithm updates and SEO trends.
• Develop and implement comprehensive digital marketing campaigns to amplify brand visibility and enhance customer retention across key social media platforms including LinkedIn, Instagram, Facebook, and TikTok.
• Identify and segment target audiences, allowing for the creation of tailored campaigns that resonate with specific demographics.
• Developing long term relationships with key clients.
• Depth knowledge in Link Building to Create campaigns and strategies.
• Good problem‑solving skills

Technical Skills

• Excellent practical understanding of off-page and on-page SEO (Search Engine optimisation), SEM (Search Engine Marketing)
• At least 3 years of working experience in using standard website optimisation tools such as: Google Search Console, Ahrefs, Screamingfrog, SEMRush, Moz, and analytics tools such as Google Analytics
• At least 3 years of working experience in keyword research and content recommendations to improve organic traffic of a large size company’s website (English content)
• Strong background in content marketing, content growth, technical SEO & analytics would be an advantage.
• Updated on search engines algorithm changes & latest Trends

Minimum Qualifications

• B.Tech/B.E. (Computer Science/IT/Electronics)
• MCA

Benefits

• 5 Days Working
• Flexible working hours
• Best in Industry Salary Package
• Paid leaves & Medical Insurance
• Strong Learning curve