Digital Marketing Executive

MIT Vishwaprayag University; Pune District; On-site; INR 300,000 - 600,000; Full time

Job summary

A reputable academic institution is seeking a detail-oriented SEO & Digital Marketing Specialist to manage its online presence in Pune District. The ideal candidate should have at least 2-3 years of experience in SEO and digital marketing, with strong skills in content strategy and link building. Responsibilities include optimizing website content, conducting competitor analysis, and tracking SEO performance. The candidate should also be proficient in various digital marketing tools and possess analytical and communication skills.

Qualifications

• Minimum 2-3 years of experience in SEO and digital marketing.
• Proven experience in link building and content strategy.
• Strong knowledge of SEO techniques and website management.

Responsibilities

• Customize and optimize website content based on geographic targeting.
• Manage AWS connections and related web infrastructure.
• Conduct competitor analysis for link building opportunities.

Skills

Google Analytics

SEMrush

Ahrefs

Bing Webmaster Tools

WordPress

Basic HTML/CSS knowledge

Education

Any Graduate

Tools

Ubersuggest

Mailchimp

Hootsuite

Job description

We are looking for a detail-oriented and results-driven SEO & Digital Marketing Specialist to manage and optimize our online presence. The ideal candidate will have hands-on experience in website management, on-page and off-page SEO, content strategy, and digital marketing techniques.

Responsibilities

• Customize and optimize website content based on geographic targeting.
• Manage AWS connections and related web infrastructure.
• Conduct competitor analysis to identify opportunities for link building and content strategy.
• Build high-quality backlinks through guest blogging, guest posting, and directory listings.
• Identify broken links, perform link revamp, and convert unlinked mentions to do-follow links.
• Submit business-related documents, images, videos, and links to relevant platforms.
• Optimize business profiles and local listings for maximum visibility.

Content & Engagement

• Plan and execute content strategies for forums, business listings, and social platforms.
• Monitor and improve local and global search engine rankings.
• Track SEO performance and provide reports on traffic, ranking, and engagement metrics.

Qualifications

• Any Graduate with min 2-3 years of experience is required.
• Proven experience in SEO, link building, and digital marketing.
• Strong knowledge of on-page and off-page SEO techniques.
• Familiarity with AWS hosting, website cloning, and subdirectory setup.
• Experience in competitor analysis and strategic planning.
• Knowledge of local SEO, business profile optimization, and citation building.
• Ability to manage multiple tasks and deliver results in a fast-paced environment.
• Strong analytical, problem-solving, and communication skills.

Required Skills

• Google Analytics, Google Search Console, Bing Webmaster Tools, SEMrush, Ahrefs, Moz, Ubersuggest, KWFinder, Google Trends, GTmetrix, PageSpeed Insights, Hotjar, AccuRanker, SpyFu, HubSpot, Mailchimp, Hootsuite.
• WordPress or other CMS platforms.
• Basic HTML/CSS knowledge is a plus.

Preferred Skills

• Experience with various digital marketing tools and platforms.