Seo Digital Marketing Specialist

Cryptex Technologies Pvt Ltd; Nagpur District; Sur place; INR 350 000 - 700 000; Plein temps

Résumé du poste

Cryptex Technologies Pvt Ltd is seeking an SEO & Digital Marketing Specialist in India to strengthen online presence, drive traffic, generate leads, and improve rankings. You will handle on-page/off-page SEO, content planning, paid campaigns, social media, and analytics within a data-driven framework.

The role requires hands-on expertise in GA4, Google Ads, Meta Ads, WordPress, and technical SEO, with a focus on performance, ROI, and scalable marketing strategies.

Qualifications

• Hands-on experience with SEO, content marketing and paid advertising.
• Proficient in Google Analytics, Google Search Console, and web analytics.
• Experience with WordPress or other CMS platforms; HTML/CSS knowledge is a plus.
• Knowledge of local and international SEO strategies; data-driven decision making.

Responsabilités

• Develop and execute comprehensive on-page and off-page SEO strategies.
• Perform keyword research and competitor analysis.
• Optimize website content, metadata, internal linking, and technical SEO elements.
• Monitor website performance and identify opportunities for improvement.
• Build high-quality backlinks through ethical link-building techniques.
• Conduct regular SEO audits and implement recommendations.
• Stay updated with Google algorithm updates and industry best practices.
• Plan and manage SEO-focused content strategies.
• Optimize blogs, landing pages, and service pages for search engines.
• Ensure content aligns with user intent and business objectives.
• Plan and execute digital marketing campaigns across multiple channels.
• Manage Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
• Optimize campaign performance to improve ROI and reduce acquisition costs.
• Execute email marketing and remarketing campaigns.
• Create and manage content calendars for social media.
• Grow brand awareness through organic and paid social media campaigns.
• Monitor engagement and analyze campaign performance.
• Track website performance using Google Analytics and Google Search Console.
• Prepare monthly reports on traffic, keyword rankings, conversions, and campaign performance.
• Provide actionable insights to improve effectiveness of digital marketing.
• Collaborate with developers to improve website speed, mobile responsiveness, and technical SEO.
• Optimize landing pages for higher conversion rates.
• Conduct A/B testing and recommend UX improvements.

Connaissances

On-Page SEO

Off-Page SEO

Technical SEO

GA4

Google Search Console

Google Ads

Meta Ads

Keyword research

WordPress

HTML/CSS

Local SEO

International SEO

Analytics & reporting

Content marketing

Communication skills

Formation

Bachelor's degree in Marketing, Business, Computer Science, or related field

Outils

Ahrefs

SEMrush

Moz

Ubersuggest

Description du poste

Job Title: SEO & Digital Marketing Specialist

Job Summary

We are looking for a results-driven SEO & Digital Marketing Specialist to strengthen our online presence, increase website traffic, generate qualified leads, and improve search engine rankings. The ideal candidate should have hands-on experience in SEO, content marketing, paid advertising, social media marketing, and web analytics, with a strong understanding of the latest digital marketing trends and search engine algorithms.

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and execute comprehensive on-page and off-page SEO strategies.
• Perform keyword research and competitor analysis.
• Optimize website content, metadata, internal linking, and technical SEO elements.
• Monitor website performance and identify opportunities for improvement.
• Build high-quality backlinks through ethical link-building techniques.
• Conduct regular SEO audits and implement recommendations.
• Stay updated with Google algorithm updates and industry best practices.

Content Marketing

• Plan and manage SEO-focused content strategies.
• Optimize blogs, landing pages, and service pages for search engines.
• Ensure content aligns with user intent and business objectives.

Digital Marketing

• Plan and execute digital marketing campaigns across multiple channels.
• Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid campaigns.
• Optimize campaign performance to improve ROI and reduce acquisition costs.
• Execute email marketing and remarketing campaigns.

Social Media Marketing

• Create and manage content calendars.
• Grow brand awareness through organic and paid social media campaigns.
• Monitor engagement and analyze campaign performance.

Analytics & Reporting

• Track website performance using Google Analytics, Google Search Console, and other SEO tools.
• Prepare monthly reports on traffic, keyword rankings, conversions, and campaign performance.
• Provide actionable insights to improve the effectiveness of digital marketing.

Website & Conversion Optimization

• Collaborate with developers to improve website speed, mobile responsiveness, and technical SEO.
• Optimize landing pages for higher conversion rates.
• Conduct A/B testing and recommend UX improvements.

Required Skills

• Strong knowledge of On-Page, Off-Page, and Technical SEO.
• Experience with Google Analytics 4 (GA4) and Google Search Console.
• Hands-on experience with Google Ads and Meta Ads.
• Knowledge of keyword research tools such as Ahrefs, SEMrush, Moz, or Ubersuggest.
• Understanding of HTML, CSS, and website structure is an advantage.
• Experience with WordPress or other CMS platforms.
• Knowledge of backlink analysis and outreach strategies.
• Familiarity with local SEO and international SEO.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Google Ads Certification or Google Analytics Certification is preferred.
• Digital marketing certifications are an added advantage.

Experience

• 3-6 years of experience in SEO and Digital Marketing.
• Experience working with IT services, SaaS, software products, or digital agencies will be preferred.

Key Performance Indicators (KPIs)

• Growth in organic website traffic.
• Improvement in keyword rankings.
• Increase in qualified leads generated.
• Growth in website conversion rate.
• Return on Ad Spend (ROAS).
• Cost per Lead (CPL).
• Organic backlinks acquired.
• Improvement in domain authority and website health score.
• Social media engagement and follower growth.