Digital Marketing Specialist

FLiCKA Cosmetics; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A fast-growing beauty brand based in Mumbai is seeking a Digital Marketing Specialist to enhance online visibility and drive revenue. This role involves executing and optimizing performance marketing campaigns, solidifying SEO strategies, and executing social media initiatives. The ideal candidate will have 2–5 years of experience in digital marketing, with strong hands-on skills in Meta and Google Ads, and a creative mindset for problem-solving. Work timings are from 9:30 am to 6:30 pm, Monday to Saturday with certain weekends off.

Qualifications

• 2–5 years of experience in Digital Marketing, preferably in D2C / Beauty / FMCG.
• Strong hands-on experience with Meta Ads & Google Ads.
• Working knowledge of SEO, analytics, and conversion optimization.
• Strong analytical mindset with creative problem-solving skills.
• Excellent communication and coordination abilities.

Responsibilities

• Plan, execute, and optimize paid campaigns across various platforms.
• Improve organic traffic through SEO strategies.
• Support social media growth through campaign planning.
• Execute retention campaigns via email, SMS, and WhatsApp.
• Prepare performance reports and share actionable insights.

Skills

Digital Marketing

Meta Ads

Google Ads

SEO

Analytics

Conversion Optimization

Creative Problem-Solving

Excellent Communication

Tools

GA4

Meta Business Manager

Shopify

CRM tools

Job description

We are a fast-growing beauty brand focused on innovation, performance-driven marketing, and building a strong digital-first presence.

We are looking for a creative and data-driven Digital Marketing Specialist to scale our online visibility, traffic, and revenue.

Key Responsibilities

• Performance Marketing – Plan, execute, and optimize paid campaigns across Meta, Google Ads, YouTube, and marketplaces. Manage budgets, ROAS, CAC, CTR, and conversion metrics. Run A/B tests on creatives, audiences, landing pages, and copies.
• SEO & Website Optimization – Improve organic traffic through SEO strategies (on-page & off-page). Coordinate with web/dev teams to optimize landing pages and user journeys. Track performance using Google Analytics and Search Console.
• Social & Content Marketing – Support social media growth through campaign planning and content optimization. Collaborate with content, influencer & PR teams for integrated campaigns. Convert launches, offers, and PR moments into high-performing digital campaigns.
• Email, WhatsApp & CRM Marketing – Execute retention campaigns via email, SMS, and WhatsApp. Improve repeat purchases and customer lifetime value. Analyze campaign performance and optimize flows.
• Analytics & Reporting – Prepare weekly/monthly performance reports. Share actionable insights to improve marketing effectiveness. Monitor competitors, trends, and new digital opportunities.

Required Skills & Qualifications

• 2–5 years of experience in Digital Marketing, preferably in D2C / Beauty / FMCG.
• Strong hands-on experience with Meta Ads & Google Ads.
• Working knowledge of SEO, analytics, and conversion optimization.
• Familiar with tools like GA4, Meta Business Manager, Google Ads, Shopify, CRM tools.
• Strong analytical mindset with creative problem-solving skills.
• Excellent communication and coordination abilities.

Work Timings

9.30am to 6.30pm

Working Days

Monday to Saturday (2nd & 4th Saturday Off)

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail

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