Digital Marketing Specialist

Bharat Crowdera Ventures; Mumbai; Hybrid; INR 1,500,000 - 2,100,000; Full time

Job summary

Bharat Crowdera Ventures is seeking an experienced Digital Marketing Specialist with Digital Fundraising focus to plan and execute campaigns across Meta Ads and Google Ads. You will drive customer acquisition, online sales, and optimise ROAS while collaborating with content, design, and analytics teams.

The role requires 5-10 years of hands-on experience and proficiency in GA4, GTM, and paid advertising. Immediate hiring and full-time on-site work at Andheri Mumbai are provided.

Qualifications

• 5-10 years hands-on digital marketing experience.
• Strong expertise in Meta Ads Manager and Google Ads.
• Experience in Digital Fundraising, marketing, ecommerce, and online customer acquisition.
• Understanding of sales funnels, retargeting, conversion optimisation, and customer lifecycle marketing.
• Proficiency in GA4, GTM and conversion tracking.

Responsibilities

• Plan, execute, and optimise paid campaigns across Meta Ads and Google Ads.
• Develop digital strategies to drive online sales, acquisition and retention.
• Manage campaigns on Google Search, Display, YouTube, Performance Max, and Meta platforms.
• Analyse performance and optimise budgets for ROAS, CPA, CAC, and conversions.
• Conduct audience research, competitor analysis, retargeting, and segmentation.
• Collaborate with content, design, and video teams to create ad creatives.
• Optimise landing pages, product pages, and conversion funnels to boost sales.
• Monitor website traffic and user behaviour with GA4 and analytics tools.
• Perform A/B testing of creatives, audiences, landing pages, and strategies.
• Prepare regular performance reports and recommend data-driven improvements.

Skills

Meta Ads Manager

Google Ads

Digital Fundraising

Customer Acquisition

Conversion Optimisation

Google Analytics 4

Google Tag Manager

A/B Testing

Campaign Budget Management

ROAS Optimization

Tools

Google Analytics 4

Google Tag Manager

Job description

Position: Digital Marketing Specialist
Location: Andheri Mumbai, Maharashtra
Employment Type: Full-time
Experience: 5-10 Years
Hiring: Immediate

Job Summary

We are looking for an experienced Digital Marketing Specialist, Digital Fundraising with strong expertise in Meta Ads, Google Ads, and D2C marketing. The candidate will be responsible for planning and executing digital marketing strategies to drive customer acquisition, increase online sales, improve conversions, and maximise return on advertising spend.

Key Responsibilities

• Plan, execute, and optimise paid advertising campaigns across Meta Ads (Facebook , youtube and Instagram) and Google Ads.
• Develop and implement Digital marketing strategies to drive online sales, customer acquisition, and customer retention.
• Manage campaigns across Google Search, Display, YouTube, Performance Max, and Meta platforms.
• Analyse campaign performance and optimise budgets to improve ROAS, CPA, CAC, and conversion rates.
• Conduct audience research, competitor analysis, retargeting, and customer segmentation.
• Collaborate with content, graphic design, and video editing teams to develop high-performing ad creatives.
• Optimise landing pages, website pages, product pages, and conversion funnels to improve sales performance.
• Monitor website traffic, customer behaviour, and campaign performance using Google Analytics 4 and other analytics tools.
• Conduct A/B testing of ad creatives, audiences, landing pages, and campaign strategies.
• Prepare regular performance reports and recommend improvements based on data insights.

Required Skills and Experience

• 5-10 years of hands-on digital marketing experience.
• Strong expertise in Meta Ads Manager and Google Ads.
• Experience in Digital Fundraising, Digital Fundraising, marketing, e-commerce, and online customer acquisition.
• Understanding of sales funnels, retargeting, conversion optimisation, and customer lifecycle marketing.
• Proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking.
• Strong understanding of ROAS, CAC, CPA, CTR, CPC, and conversion rates.
• Experience managing advertising budgets and optimising campaigns for business growth.
• Strong analytical, communication, and problem-solving skills.