Performance Marketing Specialist – D2C/eCommerce

Digirank; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

Digirank is seeking a Performance Marketing Specialist to manage paid campaigns across Meta Ads, Google Ads and LinkedIn Ads for D2C and eCommerce brands. You will handle planning, testing, optimization and reporting for multiple client accounts.

The role emphasizes hands-on channel management, creative testing and conversion tracking, with a collaborative team on MG Road Bengaluru office. 1–3 years experience required.

Qualifications

• 1–3 years of hands-on performance marketing experience.
• Must have hands-on Meta Ads experience with D2C/eCommerce brands.
• Strong understanding of Shopify, product catalogues, creative testing and purchase funnels.
• Practical experience with Google Ads campaign management and optimisation.
• Hands-on experience with LinkedIn Campaign Manager, including B2B targeting and lead generation.
• Good knowledge of conversion tracking, analytics and performance reporting.

Responsibilities

• Plan, launch, manage and optimise Meta Ads campaigns focused on purchases, leads and revenue.
• Manage creative testing, scaling, retargeting, Advantage+ and catalogue advertising campaigns.
• Monitor ROAS, CPA, CAC, CTR and conversion rates to improve campaign profitability.
• Plan and manage Google Ads campaigns, including Search, Shopping and Performance Max.
• Create and optimise LinkedIn Ads campaigns for B2B lead generation, including audience targeting, Lead Gen Forms, retargeting and conversion tracking.
• Set up and troubleshoot conversion tracking using Meta Pixel, Conversions API, GA4, GTM and LinkedIn Insight Tag.
• Analyse campaign performance and prepare weekly/monthly client reports.
• Coordinate with creative teams and independently manage multiple client accounts.

Skills

Performance marketing

Meta Ads

Google Ads

LinkedIn Ads

Shopify knowledge

Analytics

Client management

Communication

Creative testing

Campaign optimization

Tools

Meta Pixel

GA4

GTM

Conversions API

LinkedIn Insight Tag

Job description

We are hiring a Performance Marketing Specialist with 1–3 years of hands-on experience managing paid advertising campaigns across Meta Ads, Google Ads and LinkedIn Ads, with a strong focus on D2C and eCommerce brands.

Key Responsibilities

• Plan, launch, manage and optimise Meta Ads campaigns focused on purchases, leads and revenue.
• Manage creative testing, scaling, retargeting, Advantage+ and catalogue advertising campaigns.
• Monitor ROAS, CPA, CAC, CTR and conversion rates to improve campaign profitability.
• Plan and manage Google Ads campaigns, including Search, Shopping and Performance Max.
• Create and optimise LinkedIn Ads campaigns for B2B lead generation, including audience targeting, Lead Gen Forms, retargeting and conversion tracking.
• Set up and troubleshoot conversion tracking using Meta Pixel, Conversions API, GA4, GTM and LinkedIn Insight Tag.
• Analyse campaign performance and prepare weekly/monthly client reports.
• Coordinate with creative teams and independently manage multiple client accounts.

Requirements

• 1–3 years of relevant performance marketing experience.
• Must have hands-on Meta Ads experience with D2C/eCommerce brands.
• Strong understanding of Shopify, product catalogues, creative testing and purchase conversion funnels.
• Practical experience with Google Ads campaign management and optimisation.
• Hands-on experience with LinkedIn Campaign Manager, including B2B targeting, lead generation and campaign optimisation.
• Good knowledge of conversion tracking, analytics and performance reporting.
• Strong communication, analytical thinking and client management skills.
• Experience using AI tools for campaign analysis, optimisation and automated reporting is an advantage.

Job Details

Location: MG Road, Bengaluru

Work Mode: Work from Office

Experience: 1–3 Years

Salary: ₹4–6 LPA

Employment: Full-time