Digital Marketing Specialist

VIP Industries Limited; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

VIP Industries Limited in Mumbai is seeking an AM - Digital (Performance) Marketing to drive data-driven campaigns across paid channels and optimize ROI for measurable growth. The role requires strong analytical skills and hands-on campaign management experience.

The ideal candidate will have an MBA/PGDM, 5-8 years in performance or digital marketing, expertise in Facebook/Instagram ads and SEM, and proficiency with Google Analytics to derive actionable insights.

Qualifications

• 5-8 years of experience in Performance Marketing, Digital Marketing, or a related field.
• MBA/PGDM from a premium institution.
• Strong understanding of paid marketing channels including Facebook Ads, Instagram Ads, and SEM.
• Hands-on experience with campaign management, optimization, and reporting.
• Proficiency in analytics tools such as Google Analytics.
• Good analytical, problem-solving, and communication skills.
• Ability to work in a fast-paced, result-oriented environment.

Responsibilities

• Develop and execute performance marketing strategies across paid channels such as Facebook Ads, Instagram Ads, and SEM.
• Plan, launch, and optimize campaigns to achieve key business objectives including lead generation, conversions, and ROI improvement.
• Monitor and analyse campaign performance using tools like Google Analytics and other marketing dashboards.
• Generate regular reports on campaign performance, highlighting key metrics, insights, and actionable recommendations.
• Collaborate with cross-functional teams (creative, product, analytics) to align marketing efforts with business goals.
• Conduct A/B testing to optimize ad creatives, landing pages, and targeting strategies.
• Stay updated with the latest trends, tools, and best practices in performance marketing and digital advertising.

Skills

Performance Marketing

Digital Marketing

Campaign Optimization

Analytics

Communication Skills

A/B Testing

Strategic Planning

Education

MBA/PGDM

Tools

Google Analytics

Job description

Job Title: AM - Digital (Performance) Marketing

Experience

5-8 Years

Role Overview

We are looking for a data-driven Performance Marketing expert who will be responsible for planning, executing, and optimizing digital campaigns across multiple paid channels. The ideal candidate should have a strong analytical mindset and a passion for driving measurable growth through performance marketing.

Key Responsibilities

• Develop and execute performance marketing strategies across paid channels such as Facebook Ads, Instagram Ads, and Search Engine Marketing (SEM).
• Plan, launch, and optimize campaigns to achieve key business objectives including lead generation, conversions, and ROI improvement.
• Monitor and analyse campaign performance using tools like Google Analytics and other marketing dashboards.
• Generate regular reports on campaign performance, highlighting key metrics, insights, and actionable recommendations.
• Collaborate with cross-functional teams (creative, product, analytics) to align marketing efforts with business goals.
• Conduct A/B testing to optimize ad creatives, landing pages, and targeting strategies.
• Stay updated with the latest trends, tools, and best practices in performance marketing and digital advertising.

Desired Candidate Profile

• 5-8 years of experience in Performance Marketing, Digital Marketing, or a related field.
• MBA/PGDM from a premium institution.
• Strong understanding of paid marketing channels including Facebook Ads, Instagram Ads, and SEM.
• Hands‑on experience with campaign management, optimization, and reporting.
• Proficiency in analytics tools such as Google Analytics.
• Good analytical, problem‑solving, and communication skills.
• Ability to work in a fast‑paced, result‑oriented environment.

Preferred Skills (Good to Have)

• Experience with Google Ads and other paid platforms.
• Familiarity with attribution models and conversion tracking.
• Basic understanding of SEO and landing page optimization.