Senior General Manager - Digital Marketing

Awfis Space Solutions Limited; Mumbai; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Awfis Space Solutions Limited in Mumbai is looking for a Digital Marketing professional to develop and execute a comprehensive strategy across Google Ads, social, SEO, email, and CRM to drive brand awareness and lead generation.

The role demands deep expertise in performance marketing, CRO, ecommerce, and analytics to maximise online visibility and business growth. You will partner with internal teams and external agencies to optimize campaigns and site performance for conversions.

Qualifications

• 8–10 years of hands-on experience in Digital Marketing and Performance Marketing across Google Ads, Social Media, CRM, SEO, and Email Marketing.

Responsibilities

• Develop and implement a holistic digital marketing strategy across Google Ads, Meta Ads, SEO, Website, Email, and Social Marketing.
• Manage end-to-end performance marketing campaigns with focus on lead generation and CAC optimization.
• Drive CRO and A/B testing to improve conversions and ROAS.
• Lead SEO and website optimization with UX improvements.
• Grow and manage social media presence and content marketing.
• Oversee email marketing campaigns and CRM workflows.
• Track KPIs with Google Analytics, GTM, and dashboards to optimize campaigns.
• Stay updated on trends and experiment with new platforms.

Skills

Google Ads

Meta Ads

E-commerce marketing

SEO

Email marketing

CRM

Social media

Analytics

CRO / A/B testing

Tools

Google Analytics

Google Tag Manager

Ahrefs

SEMrush

Moz

Job description

The Digital Marketing professional will be responsible for developing and executing a comprehensive digital marketing strategy to drive brand awareness, lead generation, and customer engagement. This role requires expertise in performance marketing, SEO, Ecommerce, CRM, social media, and Analytics to maximize online visibility and business growth.

About the Role

This role requires expertise in performance marketing, SEO, Ecommerce, CRM, social media, and Analytics to maximize online visibility and business growth.

Responsibilities

• Digital Strategy & Execution: Develop and implement a holistic digital marketing strategy across multiple channels, including Google Ads, Meta Ads, SEO, Website, Email, and Social Marketing. Oversee and optimize paid digital campaigns (Google, Meta, LinkedIn, YouTube, Programmatic Ads, etc.) to ensure high ROI. Work closely with internal teams, tech and external agencies to align revenue across all digital touchpoints.
• Performance Marketing & Lead Generation: Manage end-to-end performance marketing campaigns with a focus on lead generation, conversion rate optimization (CRO), and reducing customer acquisition cost (CAC). Optimize ad campaigns through A/B testing, audience segmentation, and bid management to maximize engagement and conversions. Implement remarketing and retargeting strategies to drive customer retention and repeat engagement.
• SEO & Website Optimization: Develop and execute an SEO strategy to improve organic rankings, drive website traffic, and enhance search visibility. Collaborate with web developers and content creators to optimize website performance, UI/UX, and landing pages for better user experience and conversions.
• Social Media & Content Marketing: Oversee and grow the company's social media presence (LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.) with engaging content and campaigns. Plan and execute content marketing initiatives, including blogs, whitepapers, case studies, and videos, to establish thought leadership. Monitor social media analytics and optimize strategies based on engagement metrics.
• Email & CRM: Manage email marketing campaigns, newsletters, and automated workflows to nurture leads and drive engagement. Work with the CRM team to segment audiences, personalize communication, and improve email performance metrics.
• Data Analytics & Reporting: Track and analyze digital marketing KPIs (CTR, CPC, ROAS, Bounce Rate, Engagement, etc.) using tools like Google Analytics, Google Tag Manager, and CRM dashboards. Generate performance reports and insights to optimize campaigns and inform future strategies. Implement marketing attribution models to measure the impact of each digital channel on conversions.
• Market Trends & Innovation: Stay updated with the latest digital marketing trends, algorithms, and emerging platforms to drive innovation. Experiment with new ad formats, digital tools, and growth hacking techniques to improve campaign efficiency.

Qualifications

• 8–10 years of hands-on experience in Digital Marketing and Performance Marketing across Google Ads, Social Media, CRM, SEO, and Email Marketing.

Required Skills

• Strong expertise in Google Ads, Meta Ads, and E-commerce marketing.
• Proven track record of developing and executing integrated digital marketing strategies to drive business growth, customer acquisition, and conversions.
• Proficiency in Google Analytics, Google Tag Manager, and SEO tools such as Ahrefs, SEMrush, and Moz.
• Experience in website, landing page, and conversion rate optimization (CRO) to enhance user experience and performance.
• Intermediate proficiency in AI tools, with the ability and aptitude to learn, adopt, and integrate AI into day-to-day marketing workflows.
• Strong analytical, communication, stakeholder management, and problem-solving skills.