Digital Marketing Manager

Studytainment Smart Learning; Delhi Cantonment; On-site; INR 1,800,000 - 2,700,000; Full time

Job summary

Studytainment Smart Learning in Delhi is seeking a Digital Marketing Manager with 6-8 years of hands-on experience to lead our digital initiatives and drive measurable growth. You will plan, execute, and optimize high-impact campaigns across Google Ads, Meta, LinkedIn, YouTube, and more to boost brand awareness and revenue.

The role requires a strong background in performance marketing, analytics, and CRM-driven campaigns, with collaboration across creative, content, product, and technology

Qualifications

• Bachelor's degree in Marketing or related field; MBA is a plus.
• 6-8 years in digital marketing with a strong focus on performance marketing.
• Expertise in Google Ads, Meta Ads, GA4, GTM, SEO/SEM, Marketing Automation, Email Marketing, CRO, A/B Testing and Data Analytics.
• Strong understanding of attribution models, customer journey mapping, and digital analytics.
• Experience with CRM platforms and marketing automation tools preferred.

Responsibilities

• Develop and optimize digital marketing strategies to drive brand awareness, acquisition, and revenue growth.
• Plan, manage, and scale advanced performance campaigns across Google Ads, Meta, LinkedIn, YouTube, and other platforms.
• Lead end-to-end campaign management including budgeting, execution, A/B testing, and performance analysis.
• Drive customer acquisition, retention, and remarketing through data-driven marketing.
• Manage SEO, SEM, display advertising, affiliate marketing, email marketing, and marketing automation campaigns.
• Monitor KPIs, prepare performance reports, and provide ROI/ROAS insights.
• Collaborate with creative, content, product, and technology teams to deliver high-performing campaigns.
• Analyze customer behavior, market trends, and competitor activities to identify growth opportunities.
• Manage digital marketing budgets efficiently while maximizing campaign performance.
• Stay updated with the latest digital marketing trends, tools, AI-driven solutions, and platform updates.

Skills

Performance marketing

Campaign management

Data-driven decision making

Digital analytics

Leadership

Education

Bachelor's degree in Marketing/Business

MBA (advantage)

Tools

Google Ads

Meta Ads (Facebook/Instagram)

GA4

GTM

SEO

SEM

Marketing Automation

Email Marketing

CRO

A/B Testing

Job description

Job Description

Position: Digital Marketing Manager

Experience: 6-8 Years

Location: Dwarka sec-14

Employment Type: Full-time

About the Role

We are seeking a highly skilled and results-driven Digital Marketing Manager with 6-8 years of experience in planning, executing, and optimizing high-impact digital marketing campaigns. The ideal candidate should have deep expertise in advanced digital marketing strategies, performance marketing, campaign optimization, and data-driven decision-making. Candidates with a strong e-commerce background will be preferred.

Key Responsibilities

• Develop, execute, and optimize comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Plan, manage, and scale advanced performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.
• Lead end-to-end campaign management, including strategy, budgeting, execution, A/B testing, optimization, and performance analysis.
• Drive customer acquisition, retention, and remarketing initiatives through data-driven marketing strategies.
• Manage SEO, SEM, display advertising, affiliate marketing, email marketing, and marketing automation campaigns.
• Monitor campaign KPIs, prepare performance reports, and provide actionable insights to improve ROI and ROAS.
• Collaborate with creative, content, product, and technology teams to deliver high-performing marketing campaigns.
• Analyze customer behavior, market trends, and competitor activities to identify growth opportunities.
• Manage digital marketing budgets efficiently while maximizing campaign performance.
• Stay updated with the latest digital marketing trends, tools, AI-driven marketing solutions, and platform updates.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA is an advantage).
• 6-8 years of hands-on experience in digital marketing, with a strong focus on performance marketing and advanced campaign management.
• Proven expertise in:
  • Google Ads (Search, Display, Shopping, Performance Max)
  • Meta Ads (Facebook & Instagram)
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • SEO & SEM
  • Marketing Automation
  • Email Marketing
  • Conversion Rate Optimization (CRO)
  • A/B Testing
  • Data Analytics and Reporting
• Strong understanding of attribution models, customer journey mapping, and digital analytics.
• Experience with CRM platforms and marketing automation tools is preferred.
• Excellent analytical, communication, stakeholder management, and leadership skills.

Preferred Qualifications

• Prior experience in the e-commerce industry is highly preferred.
• Experience managing large-scale performance marketing budgets and multi-channel campaigns.
• Certifications in Google Ads, Google Analytics, Meta Blueprint, or other relevant digital marketing platforms will be an added advantage.