Google Ads Specialist

Bharat Crowdera Ventures; Mumbai; On-site; INR 1,000,000 - 1,700,000; Full time

Job summary

Bharat Crowdera Ventures is seeking an experienced Google Ads Specialist to manage and scale paid campaigns across Search, Display, YouTube, and Shopping. The role focuses on performance marketing, driving online sales, digital fundraising, and maximizing advertising returns.

Ideal candidates have 5+ years of hands-on Google Ads experience and fluency with GA4, GTM, and conversion tracking. Strong analytical skills and cross-functional collaboration are essential to succeed.

Qualifications

• 5+ years of practical Google Ads experience with end-to-end campaign management.
• Strong expertise across Search, Display, YouTube, Shopping and Performance Max campaigns.
• Knowledge of GA4, GTM, and conversion tracking.
• Experience with remarketing, audience segmentation, and attribution modeling.

Responsibilities

• Plan, launch, manage, and optimise Google Ads campaigns across multiple networks.
• Develop strategies aligned with D2C sales and donor acquisition.
• Monitor budgets, bidding, ROAS, CAC, CPA and CPC to improve performance.
• Set up conversion tracking and analyze key metrics like CTR and conversion rate.

Skills

Google Ads expertise

Campaign management

Data analysis

Communication skills

Tools

GA4

Google Tag Manager

Job description

Position: Google Ads Specialist
Location: Andheri Mumbai, Maharashtra
Employment Type: Full-time
Experience: 57 Years
Hiring: Immediate

Job Summary

We are looking for an experienced Google Ads Specialist with strong expertise in paid advertising, performance marketing, and Seach & Display ads. The candidate will be responsible for managing and scaling Google Ads campaigns to increase online sales, digital fundraising, improve conversion rates, and maximise advertising returns.

Key Responsibilities

• Plan, launch, manage, and optimise Google Ads campaigns across Search, Display, YouTube, Shopping, and Performance Max, as applicable.
• Develop Google Ads strategies aligned with D2C sales and customer acquisition objectives.
• Build campaign strategies to attract donors and raise funds for social and spiritual causes.
• Conduct keyword research, competitor analysis, audience targeting, and search-term optimisation.
• Manage campaign budgets, bidding strategies, and conversion goals to improve ROAS and reduce customer acquisition costs.
• Implement and monitor remarketing campaigns to re-engage website visitors and potential customers.
• Set up and monitor conversion tracking using Google Ads, Google Analytics 4, and Google Tag Manager.
• Analyse campaign metrics, including ROAS, CAC, CPA, CPC, CTR, and conversion rate.
• Conduct A/B testing of ad copy, product feeds, landing pages, and campaign structures.
• Ability to share clear results from previous campaigns, such as cost per donation, conversion rate and funds raised.
• A practical, analytical approach and strong communication skills.
• Coordinate with creative, content, and website teams to improve ad performance and conversion rates.
• Prepare regular campaign reports and recommend data-driven improvements.

Required Skills and Experience

• 5+ years of practical Google Ads experience with a record of managing campaigns end to end.
• Strong expertise in Search, Display, YouTube, Shopping, and Performance Max campaigns.
• Strong knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking.
• Experience with product feeds, remarketing, audience segmentation, and campaign attribution.
• Understanding of online sales funnels, customer acquisition costs, and return on advertising spend.
• Ability to manage advertising budgets and deliver measurable campaign results.