Digital Marketing Manager

Triveni Global Consulting; Gujarat; On-site; INR 600,000 - 900,000; Full time

Job summary

Triveni Global Consulting is seeking a digital marketing professional to plan and execute marketing strategies across paid and organic channels. The role focuses on optimizing campaigns, lead generation, and ROI while coordinating with design, content, sales, and leadership teams.

The candidate will oversee SEO, content and email marketing initiatives, analyze performance with GA4 and CRM tools, and drive conversions by refining funnels and landing pages.

Qualifications

• Experience in planning and executing performance marketing strategies with measurable ROI.
• Strong understanding of SEO, content marketing, and CRO for lead generation.
• Proven ability to analyze data, generate insights, and optimize campaigns.
• Experience with budget planning and end-to-end campaign management.
• Excellent communication, leadership, and client-handling skills.
• Strong writing abilities for content development.

Responsibilities

• Plan and execute digital marketing strategies aligned with business goals.
• Manage and optimize paid campaigns on Google Ads, Meta, LinkedIn, and YouTube.
• Drive lead generation, conversions, and ROI across digital channels.
• Build and execute organic lead generation strategies.
• Oversee SEO, content marketing, and email marketing initiatives.
• Analyze campaign performance using GA4, dashboards, and CRM tools.
• Optimize funnels, landing pages, and user journeys for higher conversions.
• Manage social media growth and brand positioning.
• Coordinate with design, content, sales, and leadership teams.
• Track industry trends, test new channels, and scale high-performing campaigns.
• Handle client communication, reporting, and performance reviews.

Skills

Performance marketing

Digital analytics

SEO

Content marketing

CRO

Data-driven mindset

Budget planning

Campaign management

Communication

Leadership

Content writing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Key Responsibilities

• Plan and execute digital marketing strategies aligned with business goals
• Manage and optimize paid campaigns on Google Ads, Meta, LinkedIn, and YouTube
• Drive lead generation, conversions, and ROI across digital channels
• Build and execute organic lead generation strategies
• Oversee SEO, content marketing, and email marketing initiatives
• Analyze campaign performance using GA4, ad dashboards, and CRM tools
• Optimize funnels, landing pages, and user journeys for higher conversions
• Manage social media growth and brand positioning
• Coordinate with design, content, sales, and leadership teams
• Track industry trends, test new channels, and scale high-performing campaigns
• Handle client communication, reporting, and performance reviews

Key Skills Required

• Strong knowledge of performance marketing and digital analytics
• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads
• Good understanding of SEO, content marketing, and CRO
• Data-driven mindset with strong reporting and optimization skills
• Experience in budget planning and campaign management
• Excellent communication, leadership, and client-handling skills
• Strong content writing abilities

Preferred Candidate Profile

• 2-5 years of experience in digital marketing
• Proven track record of lead generation and ROI-focused campaigns
• Experience working with multiple stakeholders or clients
• Ability to work independently and manage end-to-end campaigns