Paid Marketing Manager

Peace Of Dream Foundation; Dadri; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Peace Of Dream Foundation is hiring a Performance Marketing professional to lead paid media campaigns across Google Ads, Facebook, LinkedIn, and other channels. You will optimize keywords, landing pages, and ad copy to maximize conversions while reporting ROI and efficiency metrics.

Candidates should bring 3–8 years in performance marketing, strong analytics, and experience handling large budgets. Collaboration with creative and product teams is essential for cohesive messaging.

Qualifications

• 3–8 years of experience in performance marketing.
• Strong understanding of digital advertising ecosystems.
• Experience managing large-scale ad budgets.
• Proficient in Google Ads and social platforms.

Responsibilities

• Develop and execute paid marketing strategies across Google, Facebook, Instagram, LinkedIn, and other channels.
• Conduct keyword research to optimize ad copy and landing pages for conversions.
• Analyze campaign performance using analytics tools and report ROI, CPA, CPC, etc.
• Stay up-to-date with industry trends to improve campaign effectiveness.
• Collaborate with cross-functional teams to ensure alignment on messaging and targeting.

Skills

Performance Marketing

Google Ads

Facebook Ads

LinkedIn Ads

Keyword Research

Campaign Analytics

Multi-account Mgmt

Tools

Google Analytics

Job description

Roles and Responsibilities

• Develop and execute paid marketing strategies across various platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels.
• Conduct keyword research to optimize ad copy and landing pages for maximum conversions.
• Analyze campaign performance using tools like Google Analytics and provide regular reports on key metrics such as ROI, CPA, CPC, etc.
• Stay up-to-date with industry trends and best practices in paid media buying to continuously improve campaign effectiveness.
• Collaborate with cross-functional teams (creative, product) to ensure alignment on messaging and targeting.

Desired Candidate Profile

• 3-8 years of experience in Performance Marketing or related field.
• Strong understanding of digital advertising ecosystem (Google Ads, Facebook Ads).
• Proficiency in managing multiple ad accounts simultaneously.
• Experience working with agencies or clients handling large-scale budgets.