Digital Marketing Specialist

Blueflame Labs; Pune District; On-site; INR 550,000 - 900,000; Full time

Benefits offered by this job

Job summary

Blueflame Labs is seeking a skilled Digital Marketing Specialist to lead data-driven campaigns that enhance brand presence and generate IT services leads. You will plan, execute, and optimize SEO, PPC, content and email initiatives across LinkedIn, Google, and social channels.

The role requires strong analytics, CRM familiarity, and collaboration with design teams to deliver compelling visuals and case studies. Join a proactive marketing team driving revenue growth.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Proven Digital Marketing experience, especially in IT services or B2B.
• Proficiency with Google Analytics, Google Ads, HubSpot and SEMrush.
• Strong knowledge of SEO, PPC and social media advertising.
• Excellent communication, content creation and analytical skills.
• Familiarity with CRM tools and lead nurturing is a plus.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Identify target audiences and create tailored campaigns to attract potential clients.
• Perform keyword research and optimize website content for search engines.
• Track, analyze, and report on SEO performance metrics.
• Plan, execute, and monitor paid ad campaigns on platforms like Google Ads, LinkedIn, and Facebook.
• Optimize ad performance to maximize ROI.
• Manage and grow the company's presence across platforms such as LinkedIn, Twitter, and Instagram.
• Create engaging content, monitor trends, and interact with the audience.
• Create high-quality blog posts, whitepapers, email newsletters, and case studies.
• Collaborate with designers to produce visuals, infographics, and video content.
• Design and execute email campaigns targeting potential clients and nurturing leads.
• Monitor open rates, CTR, and conversions to refine strategies.
• Track the effectiveness of campaigns using tools like Google Analytics and HubSpot.
• Provide actionable insights and prepare monthly performance reports.
• Use digital platforms to generate high-quality leads for sales teams.
• Collaborate with sales to convert leads into opportunities.

Skills

Digital marketing

SEO

PPC

Social media

Content marketing

Email marketing

Analytics

Lead generation

CRM

Campaign planning

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Google Ads

HubSpot

SEMrush

Job description

We are seeking a skilled and innovative Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for creating and executing data-driven marketing strategies to enhance our brand presence, generate leads, and boost revenue for our IT services.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
  • Identify target audiences and create tailored campaigns to attract potential clients.
• Identify target audiences and create tailored campaigns to attract potential clients.

Search Engine Optimization (SEO):

• Perform keyword research and optimize website content for search engines.
  • Track, analyze, and report on SEO performance metrics.
• Track, analyze, and report on SEO performance metrics.

Pay-Per-Click (PPC) Advertising:

• Plan, execute, and monitor paid ad campaigns on platforms like Google Ads, LinkedIn, and Facebook.
  • Optimize ad performance to maximize ROI.
• Optimize ad performance to maximize ROI.

Social Media Management:

• Manage and grow the company's presence across platforms such as LinkedIn, Twitter, and Instagram.
  • Create engaging content, monitor trends, and interact with the audience.
• Create engaging content, monitor trends, and interact with the audience.

Content Marketing:

• Create high-quality blog posts, whitepapers, email newsletters, and case studies.
  • Collaborate with designers to produce visuals, infographics, and video content.
• Collaborate with designers to produce visuals, infographics, and video content.

Email Marketing:

• Design and execute email campaigns targeting potential clients and nurturing leads.
  • Monitor open rates, CTR, and conversions to refine strategies.
• Monitor open rates, CTR, and conversions to refine strategies.

Analytics & Reporting:

• Track the effectiveness of campaigns using tools like Google Analytics and HubSpot.
  • Provide actionable insights and prepare monthly performance reports.
• Provide actionable insights and prepare monthly performance reports.

Lead Generation:

• Use digital platforms to generate high-quality leads for sales teams.
  • Collaborate with sales to convert leads into opportunities.
• Collaborate with sales to convert leads into opportunities.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in Digital Marketing, particularly in IT services or B2B industries.
• Proficiency in tools like Google Analytics, Google Ads, HubSpot, and SEMrush.
• Strong knowledge of SEO, PPC, and social media advertising.
• Excellent communication, content creation, and analytical skills.
• Familiarity with CRM tools and lead nurturing processes is a plus.