Digital Marketing Specialist

Shopalyst; Bengaluru; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Shopalyst Inc. in Bengaluru is seeking a Digital Marketing Specialist to drive customer acquisition through SEO, content, demand generation, and paid ads. The ideal candidate has 3–5 years of experience in B2B SaaS marketing, leading content campaigns and demand generation initiatives.

You will monitor trends, manage PPC across Google, Meta, and LinkedIn, collaborate with sales for MQL handoffs, and report on site traffic and lead metrics. Strong analytical and communication skills are essential.

Qualifications

• Minimum of 3 years of work experience as a SEO/SEM/PPC specialist in a B2B/SaaS company or a Digital Marketing Agency.
• Have working knowledge of keyword research, search engine algorithms, campaign management, and bid management.
• Familiarity with software and tools (e.g., SEMRush, Google Analytics, FreshSales, HubSpot).
• Strong Analytical skills. Good verbal and written communication skills.
• Experience and domain knowledge in Digital Advertising & e-Commerce preferred.
• Ability to work and succeed in a dynamic, quickly-changing environment.

Responsibilities

• Monitor industry trends to develop effective outbound and inbound marketing campaigns for the company.
• Research, analyze, and test to improve our website's ranking, including link building, keyword planning, and content strategy.
• Manage paid search campaigns, track and analyze website analytics, and monitor industry trends.
• Manage leadgen and PPC campaigns across Google, Meta and LinkedIn.
• Collaborate closely with the sales team to ensure a smooth handover of marketing qualified leads (MQL) and maintain accurate and updated customer information in the CRM system.
• Create detailed performance reports that provide information on lead generation, site traffic, and other important metrics.

Skills

SEO/SEM/PPC

Keyword research

Campaign management

Bid management

Analytical skills

Verbal communication

Written communication

Digital advertising

E-commerce knowledge

Tools

SEMRush

Google Analytics

FreshSales

HubSpot

Job description

As a Digital Marketing Specialist, you'll lead the plan to grow customer acquisition and enablement via SEO, content, demand and lead generation campaigns including paid ads. Our ideal candidate has 3 to 5 yrs of experience in B2B SaaS marketing leading content marketing and demand generation.

Responsibilities

• Monitor industry trends to develop effective outbound and inbound marketing campaigns for the company. Research, analyze, and test to improve our website's ranking, including link building, keyword planning, and content strategy.
• Manage paid search campaigns, track and analyze website analytics, and monitor industry trends
• Manage leadgen and PPC campaigns across Google, Meta and LinkedIn.
• Collaborate closely with the sales team to ensure a smooth handover of marketing qualified leads (MQL) and maintain accurate and updated customer information in the CRM system.
• Create detailed performance reports that provide information on lead generation, site traffic, and other important metrics.

Qualifications

• Minimum of 3 years of work experience as a SEO/SEM/PPC specialist in a B2B/SaaS company or a Digital Marketing Agency.
• Have working knowledge of keyword research, search engine algorithms, campaign management, and bid management.
• Familiarity with software and tools (e.g., SEMRush, Google Analytics, FreshSales, HubSpot,
• Strong Analytical skills. Good verbal and written communication skills.
• Experience and domain knowledge in Digital Advertising & e-Commerce preferred.
• Ability to work and succeed in a dynamic, quickly-changing environment.