Digital Marketing Specialist – SEO & SMM

Sapizon Technologies LLP; Gandhinagar; On-site; INR 450,000 - 750,000; Full time

Job summary

Sapizon Technologies LLP is seeking a results-driven Digital Marketing Specialist in Gujarat to drive SEO, LinkedIn marketing, content creation, and analytics. You will optimize websites, craft engaging content, manage social campaigns, and translate data into actionable marketing improvements to boost organic growth and lead generation.

Ideal candidates have hands-on SEO, LinkedIn marketing, and content strategy experience, strong English copywriting, and comfort with analytics tools.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Approximately 3 years of hands-on experience in SEO, LinkedIn marketing, and content creation.
• Strong knowledge of keyword research, on-page SEO, technical SEO fundamentals, and link building.
• Experience with analytics tools like Google Analytics 4 and Google Search Console.

Responsibilities

• Lead SEO activities including keyword research, on-page/off-page optimization, and content optimization.
• Develop and execute a LinkedIn marketing strategy for company pages and B2B visibility.
• Create high-quality blogs, landing pages, case studies, and other content; manage content calendars.
• Track performance with analytics, prepare monthly reports, and optimize campaigns.

Skills

SEO

LinkedIn marketing

Content creation

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

Google Search Console

SEMrush

Ahrefs

Canva

Job description

Key Responsibilities

• SEO
  • Conduct keyword research, competitor analysis, and search intent analysis.
  • Implement on-page and off-page SEO strategies.
  • Optimize website pages, landing pages, blogs, metadata, internal links, and content structure.
  • Develop and execute a content strategy to improve organic traffic and keyword rankings.
  • Monitor website performance using Google Analytics 4, Google Search Console, and SEO tools.
  • Identify technical SEO issues and coordinate with the website development team.
  • Build quality backlinks and improve domain authority through ethical SEO practices.
• LinkedIn & Social Media Marketing
  • Develop and execute a LinkedIn marketing strategy for company pages and B2B brand visibility.
  • Create and publish engaging posts, carousels, infographics, short videos, and other content formats.
  • Research relevant industry trends, competitors, target audiences, and decision-makers.
  • Plan and manage a monthly social media content calendar.
  • Support employee advocacy and leadership branding on LinkedIn.
  • Monitor engagement, follower growth, reach, and website traffic generated through social media.
  • Support LinkedIn-based lead generation campaigns and coordinate with the sales team.
• Content Creation & Marketing
  • Create high-quality blogs, website content, landing pages, case studies, white papers, and email content.
  • Develop technical and marketing content based on technologies.
  • Convert technical information into clear, compelling content for business audiences.
  • Write engaging LinkedIn posts that demonstrate industry expertise and communicate customer value.
  • Collaborate with technical teams and management to gather information and develop content.
  • Use Canva or similar tools to create marketing creatives, presentations, and social media visuals using AI.
  • Use AI writing tools effectively while ensuring originality, accuracy, and brand consistency.
• Analytics
  • Track SEO performance, organic traffic, keyword rankings, conversions, and LinkedIn engagement.
  • Prepare monthly marketing performance reports with actionable recommendations.
  • Support website conversion optimization and inbound lead generation.
  • Coordinate with the sales team to align marketing activities with business development objectives.
  • Continuously test and improve campaigns based on measurable results.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Approximately 3 years of hands-on experience in SEO, LinkedIn marketing, and content creation.
• Strong knowledge of keyword research, on-page SEO, technical SEO fundamentals, and link building.
• Experience with Google Analytics 4, Google Search Console, and SEO platforms such as SEMrush or Ahrefs.
• Excellent written English and strong copywriting skills.
• Practical experience creating LinkedIn posts, carousels, and content calendars.
• Working knowledge of content making tools.
• Ability to interpret analytics and translate insights into marketing actions.
• Understanding of B2B marketing and lead generation.

Preferred Skills

• Experience in B2B technology, SaaS, IT services, engineering, manufacturing, or industrial technology.
• Experience marketing complex technical products or services.
• Basic video editing and short-form video creation skills.
• Knowledge of email marketing, marketing automation, and landing page optimization.
• Experience using AI tools for research, ideation, and content development.