SEO Specialist

Anglara; India; Hybrid; INR 600,000 - 800,000; Full time

Job summary

A digital marketing agency in India is seeking an experienced SEO Specialist to drive organic growth through technical, on-page, and off-page SEO practices. The ideal candidate will have 3-4 years of experience, strong skills with analytics tools, and a proven track record in content strategy. This full-time role is based in Ahmedabad with a mix of office and remote work opportunities.

Qualifications

• 3-4 years hands-on in technical, on-page, and off-page SEO.
• Strong proficiency in GSC, GTM, GA4, and Looker Studio.
• Excellent editor with experience in using AI for content.
• Experience with structured data and Core Web Vitals optimization.

Responsibilities

• Monitor Core Web Vitals and resolve related issues.
• Conduct information architecture and internal linking.
• Acquire high-quality links and conduct digital PR.
• Design GA4 events/conversions and QA data integrity.
• Draft outlines with AI while ensuring factual accuracy.

Skills

Technical SEO

On-page SEO

Off-page SEO

Google Search Console

Google Tag Manager

GA4

Looker Studio

Keyword research

HTML basics

Excellent written English

Education

B.COM, BA, BCA, MBA, M.COM, MCA

Tools

Ahrefs

Semrush

Sistrix

Job description

SEO Specialist

Job ID: 69c51ecb-7312-48f4-bed8-3f476427f259

About the role:

• Take charge of complete organic growth: technical + on-page + off-page SEO, instrument analytics (GSC, GTM, GA4), build Looker Studio dashboards, and use AI to scale high-quality content.

Responsibilities:

Technical SEO

• Core Web Vitals monitoring with devs; fix CLS/LCP/INP issues; schema markup & rich results.
• Log/coverage analysis via Google Search Console; resolve index & manual action issues.

On-page SEO

• Information architecture, internal linking, meta & header hygiene, content pruning.
• Create content briefs & outlines mapped to search intent and topical clusters.

Off-page SEO

• Quality-first link acquisition & digital PR; competitor gap analysis; toxicity checks.

Analytics & Instrumentation

• Own GTM containers (GA4, events, consent, custom HTML where needed).
• Design GA4 events/conversions, funnels, UTM governance; QA data integrity.
• Build/share Looker Studio dashboards for exec and ops views.

AI-assisted Content

• Use LLMs to draft outlines/first passes; ensure people-first, original content with human edit; maintain tone & factual accuracy.
• Monthly SEO roadmap, experiments, and impact reports tied to business KPIs.

Must-have skills

• 3–4 years hands-on in technical + on-page + off-page SEO.
• Strong with GSC, GTM, GA4, Looker Studio.
• Keyword research, SERP/intent analysis, topic clustering, brief creation.
• Comfortable using AI models (e.g., for outlines/drafts), with solid editorial judgment.
• Working knowledge of HTML/CSS basics; ability to brief developers clearly.
• Excellent written English and documentation.
• Experience with structured data (schema.org), Core Web Vitals optimization, and site migrations.

Good-to-have

• Familiarity with WordPress or headless stacks.
• Exposure to Ahrefs/Semrush/Sistrix or similar.

KPIs you’ll own

• Growth in non-brand organic sessions & qualified leads.
• % keywords in Top 3 / Top 10; CTR uplift from title/meta tests.
• Core Web Vitals pass rate; index coverage & crawl efficiency.
• Backlink quality growth (relevance/authority), not just volume.

Location: Ahmedabad — Office/Hybrid. In‑office collaboration with flexibility for WFH when needed.

Workplace Type

On‑site

Employment Type

Full‑time

Experience Level

3 years

Education

B.COM, BA, BCA, MBA, M.COM, MCA