Digital Marketing Executive

Imast Operations; Indore District; On-site; INR 350,000 - 650,000; Full time

Job summary

Imast Operations is seeking a Digital Marketing Executive with 3 years of hands-on experience in Google Ads, Technical SEO, and website performance optimization to join our on-site team in Indore. You will manage paid campaigns, conduct technical audits, and drive growth initiatives with minimal supervision.

The role requires a strong analytical mindset, proficiency in GA4 and SEO tools, and the ability to collaborate with content and development teams to improve conversions and ROI.

Qualifications

• 3 years of hands-on Digital Marketing experience.
• Strong practical experience with Google Ads.
• Strong understanding of Technical SEO and On-Page SEO.
• Excellent keyword research and search-intent understanding.
• Experience with GA4, Google Search Console, and Google Tag Manager.
• Experience with Ahrefs / SEMrush and Screaming Frog or similar technical SEO tools.

Responsibilities

• Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and remarketing.
• Perform comprehensive Technical SEO audits and optimize landing pages, meta tags, schema, and Core Web Vitals.
• Analyze website and campaign performance using GA4 and Search Console; track leads, conversions, and ROI.
• Analyze landing-page performance and collaborate with designers/developers to improve conversion rates.
• Conduct competitor analysis for paid and organic search and identify opportunities.

Skills

Google Ads

Technical SEO

On-Page SEO

GA4

Google Search Console

Google Tag Manager

Ahrefs

SEMrush

Screaming Frog

Analytics

Lead generation

ROI

Education

Bachelor’s degree in Marketing/Digital Marketing/Business

Tools

GA4

Google Search Console

Google Tag Manager

Ahrefs

SEMrush

Screaming Frog

Job description

JOB DESCRIPTION
Digital Marketing Executive , Google Ads & Technical SEO
Experience-3 Years

Employment Type-Full-Time

Department-Digital Marketing

Location-Indore, (On Site)

Role-Digital Marketing Executive

About the Role

We are looking for a results-driven Digital Marketing Executive with 3 years of hands-on experience in Google Ads, Technical SEO, and website performance optimization. The ideal candidate should be able to manage paid campaigns, conduct technical SEO audits, analyze marketing data, and execute growth initiatives independently.

Key Responsibilities

• 1. Google Ads / PPC- Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and remarketing.
  Conduct keyword research, competitor analysis, audience research, and search-intent analysis.
  Create and optimize ad copies, assets/extensions, bidding strategies, and campaign structures.
  Monitor CTR, CPC, CPL, conversion rate, ROAS, Quality Score, and overall campaign performance.
  Optimize campaigns to improve lead quality and reduce acquisition costs.
  Identify negative keywords, search-term opportunities, and budget optimization opportunities.
  Set up and monitor conversion tracking using Google Ads, GA4, and Google Tag Manager.
  Prepare weekly/monthly campaign reports with actionable insights.
• 2. SEO Core Technical & On-Page Perform comprehensive Technical SEO audits and identify issues affecting rankings and organic performance.
  Work on crawlability, indexability, robots.txt, XML sitemaps, canonical tags, redirect, 404s, broken links, and URL structure.
  Optimize internal linking, duplicate content, meta tags, schema markup, JavaScript SEO basics, Core Web Vitals, and page speed.
  Conduct keyword research and search-intent analysis.
  Optimize landing pages, service pages, product pages, blogs, and other website assets.
  Monitor keyword rankings, organic traffic, clicks, impressions, CTR, and conversions.
  Coordinate with developers and content teams to implement technical SEO recommendations.
  Use Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, and related SEO tools.
• 3. Analytics & Performance Marketing Analyze website and campaign performance using GA4 and Google Search Console.
  Track leads, conversions, traffic sources, user behavior, and campaign ROI.
  Identify performance gaps and recommend data-driven improvements.
  Build regular performance reports and dashboards.
  Translate marketing data into clear business insights and action plans.
• 4. Landing Page & Conversion Optimization
  Analyze landing-page performance and identify conversion opportunities.
  Work with designers/developers/content teams to improve landing pages.
  Optimize CTA placement, messaging, forms, page structure, and user experience.
  Support CRO and A/B testing initiatives.
• 5. Competitor & Market Research
  Conduct competitor analysis across paid search and organic search.
  Identify competitor keywords, content gaps, backlink opportunities, and advertising strategies.
  Monitor industry trends and emerging digital marketing opportunities.

Required Skills

• 3 years of hands-on Digital Marketing experience.
• Strong practical experience with Google Ads.
• Strong understanding of Technical SEO and On-Page SEO.
• Excellent keyword research and search-intent understanding.
• Experience with GA4, Google Search Console, and Google Tag Manager.
• Experience with Ahrefs / SEMrush and Screaming Frog or similar technical SEO tools.
• Strong analytical, reporting, and problem-solving skills.
• Understanding of lead generation, conversion optimization, and ROI.
• Ability to independently manage SEO and paid campaigns.

Good to Have

• Experience with LinkedIn Ads / Meta Ads.
• Knowledge of remarketing and audience targeting.
• Basic understanding of HTML/CSS and website architecture.
• Experience with CRM and marketing automation platforms.
• Experience in B2B/SaaS lead generation.
• Knowledge of Looker Studio.
• Understanding of landing-page optimization and CRO.

What We Are Looking For

Execution-oriented and capable of managing campaigns independently.
Strong technical understanding of SEO, beyond content-only SEO.
Confident in analyzing campaign and website data.
Thinks in terms of leads, conversions, CAC, CPL, and ROI.
Proactively identifies problems and proposes solutions.
Comfortable collaborating with developers, content writers, designers, and sales teams.
Takes ownership of digital marketing performance.

Key Performance Indicators (KPIs)

• Qualified lead generation.
• Google Ads CPL and conversion rate.
• Campaign ROI / ROAS.
• Organic traffic growth and keyword ranking improvement.
• Organic leads and conversions.
• Technical SEO health.
• Website conversion rate and landing-page performance.
• Overall digital marketing contribution to business growth.

Education

Bachelors degree in Marketing, Digital Marketing, Business, Communications, or a related field. Relevant Google Ads, Google Analytics, or SEO certifications will be an advantage.

Why Join Us?

Work on performance-driven digital marketing campaigns.
Exposure to SEO, PPC, analytics, CRO, and growth marketing.
Opportunity to take ownership of digital marketing initiatives.
Work closely with business and marketing leadership.
Growth-oriented environment with opportunities to develop advanced digital marketing expertise.