Senior SEO Specialist | Delhi , Noida

DigitalXNode; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

DigitalXnode seeks a Senior SEO Specialist to lead and execute advanced SEO strategies across its digital properties. The role requires expertise in technical, on-page, off-page, content strategy, and AI-based search optimization to drive organic growth and ROI.

You will collaborate with content, dev, design, and marketing teams to scale SEO initiatives, improve rankings, and generate qualified traffic. Ideal candidates have strong analytical skills and hands-on SEO execution experience.

Qualifications

• Strong analytical and strategic thinking.
• Excellent communication and presentation skills.
• Leadership and mentoring capabilities.
• Strong project management and organizational skills.
• Ability to manage multiple SEO projects simultaneously.
• Problem-solving mindset with attention to detail.
• Continuous learning and adaptability.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic visibility across multiple digital properties.
• Lead enterprise-level SEO initiatives focused on long-term organic growth.
• Create SEO roadmaps aligned with business goals and revenue objectives.
• Identify new organic growth opportunities through competitor research and market analysis.
• Mentor and guide junior SEO executives while promoting SEO best practices across teams.
• Conduct advanced keyword research and build topical authority strategies.
• Collaborate with content teams to ensure high-quality, search-optimized content.
• Perform comprehensive technical SEO audits and resolve crawl/indexing issues.
• Improve site speed, mobile usability, structured data, and internal linking.
• Develop scalable link-building strategies and manage outreach & partnerships.
• Monitor performance metrics and generate actionable SEO reports.
• Stay updated with AI search trends and implement GEO strategies.
• Collaborate with developers and marketing teams for integrated campaigns.
• Document SEO processes and continuously evaluate new tools and automation opportunities.

Skills

Technical SEO

On-Page SEO

Off-Page SEO

Enterprise SEO

Local SEO

International SEO

E-commerce SEO

Mobile SEO

AI Search Optimization

Generative Engine Optimization (GEO)

Education

Bachelor’s degree in Marketing/CS/IT/Business or related field

B.Tech / BE

BCA

BBA

B.Com

BA

B.Sc

MBA (Marketing/Digital Marketing)

MCA

M.Tech / M.Sc / Masters in Digital Marketing or Analytics

Tools

Google Search Console

GA4

Google Tag Manager

Ahrefs

SEMrush

Screaming Frog

Google Keyword Planner

PageSpeed Insights

Looker Studio

Bing Webmaster Tools

Job description

DigitalXnode is seeking a highly experienced and results-driven Senior SEO Specialist to lead and execute advanced search engine optimization strategies across multiple digital properties. This role is ideal for professionals with strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, Content Strategy, AI Search Optimization, and Organic Growth.

As a Senior SEO Specialist, you will be responsible for improving the organic visibility, search rankings, and technical performance of DigitalXnode's digital ecosystem. You will work closely with content writers, developers, designers, and marketing teams to create scalable SEO strategies that increase organic traffic, improve lead generation, and maximize return on investment (ROI).

DigitalXnode manages multiple digital assets across recruitment, technology, AI, staffing, and digital marketing domains. The ideal candidate must possess strong analytical thinking, strategic planning capabilities, and hands‑on SEO execution experience to develop growth strategies that positively impact all interconnected websites.

Key Responsibilities

SEO Strategy & Leadership

• Develop and execute comprehensive SEO strategies to improve organic visibility across multiple digital properties.
• Lead enterprise-level SEO initiatives focused on long-term organic growth.
• Create SEO roadmaps aligned with business goals and revenue objectives.
• Identify new organic growth opportunities through competitor research and market analysis.
• Mentor and guide junior SEO executives while promoting SEO best practices across teams.

Keyword Research & Content Strategy

• Conduct advanced keyword research using search intent analysis, competitor research, and market trends.
• Build keyword clusters and topical authority strategies.
• Identify content gaps and recommend high-impact content opportunities.
• Optimize existing pages and create SEO-focused content strategies for blogs, landing pages, and service pages.
• Collaborate with content teams to ensure high-quality, search-optimized content.

Technical SEO

• Perform comprehensive technical SEO audits across websites.
• Identify and resolve crawl issues, indexing problems, broken links, duplicate content, redirect chains, and Core Web Vitals issues.
• Improve website speed, mobile usability, structured data, XML sitemaps, robots.txt, canonicalization, and internal linking.
• Collaborate with developers to implement SEO recommendations.
• Monitor website health and technical performance regularly.

On-Page SEO

• Optimize title tags, meta descriptions, headers, URLs, image alt tags, and schema markup.
• Improve keyword targeting based on user search intent.
• Enhance internal linking architecture.
• Optimize landing pages for higher search rankings and conversions.
• Improve content readability, engagement, and user experience.

Off-Page SEO & Authority Building

• Develop scalable link-building strategies.
• Build high-quality backlinks through outreach, guest posting, PR campaigns, and digital partnerships.
• Monitor backlink quality and eliminate harmful links.
• Increase domain authority through ethical white-hat SEO practices.
• Build relationships with industry websites and publishers.

Analytics & Performance Monitoring

• Monitor keyword rankings, organic traffic, impressions, CTR, conversions, and user engagement.
• Analyze website performance using SEO and analytics platforms.Generate daily, weekly, and monthly SEO reports.Present actionable insights and optimization recommendations to management.Track KPIs and continuously improve SEO performance.

  AI Search & Generative Engine Optimization (GEO)

  • Stay updated with Google algorithm updates and emerging search technologies.
  • Implement AI Search Optimization and Generative Engine Optimization (GEO) strategies.
  • Optimize content for AI-powered search engines and conversational search experiences.
  • Research evolving SEO trends including voice search, semantic SEO, and AI-generated search results.
  • Recommend innovative SEO practices to maintain competitive advantage.

  Collaboration & Continuous Improvement

  • Work closely with developers, UI/UX designers, content writers, and marketing teams.
  • Participate in website planning, migrations, redesigns, and SEO implementation.
  • Ensure SEO is integrated into all digital marketing campaigns.
  • Document SEO processes, workflows, and implementation guidelines.
  • Continuously evaluate new SEO tools, technologies, and automation opportunities.

  Required Skills

  SEO Expertise

  • Technical SEO
  • On-Page SEO
  • Off-Page SEO
  • Enterprise SEO
  • Local SEO
  • International SEO
  • E-commerce SEO
  • Mobile SEO
  • AI Search Optimization
  • Generative Engine Optimization (GEO)

  SEO Tools

  • Google Search Console
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Google Keyword Planner
  • PageSpeed Insights
  • Google Looker Studio
  • Bing Webmaster Tools

  Analytics & Reporting

  • Organic Traffic Analysis
  • Keyword Ranking Analysis
  • Competitor Analysis
  • Conversion Rate Optimization (CRO)
  • Search Performance Reporting
  • Data Visualization
  • ROI Analysis
  • Performance Dashboards

  Professional Skills

  • Strong analytical and strategic thinking.
  • Excellent communication and presentation skills.
  • Leadership and mentoring capabilities.
  • Strong project management and organizational skills.
  • Ability to manage multiple SEO projects simultaneously.
  • Problem-solving mindset with attention to detail.
  • Continuous learning and adaptability.

  Preferred Skills

  • Experience with AI-powered SEO tools.
  • Knowledge of ChatGPT, Gemini, Claude, and AI content optimization platforms.
  • Experience with programmatic SEO.
  • Familiarity with Python for SEO automation.
  • Experience with SQL and data analysis.
  • Knowledge of UX and conversion optimization.
  • Experience managing SEO for multiple websites.
  • Understanding of digital PR strategies.

  Education

  Undergraduate

  • Bachelor's degree in Marketing, Computer Science, Information Technology, Business Administration, Communications, or a related field.
  • B.Tech / BE
  • BCA
  • BBA
  • B.Com
  • BA
  • B.Sc

  Postgraduate (Preferred)

  • MBA (Marketing / Digital Marketing)
  • MCA
  • M.Tech
  • M.Sc.
  • Master's in Digital Marketing or Business Analytics

  Professional certifications in Google Analytics, Google Ads, SEMrush, Ahrefs, HubSpot, or SEO-related programs are highly preferred.