Search Engine Optimization Analyst

WaterMarc; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Supportive work environment

Opportunity for growth and innovation

Exposure to multiple brands and industries

Job summary

An emerging digital marketing firm is looking for a detail-oriented SEO Analyst to enhance website performance and drive organic growth. Responsibilities include conducting keyword research, performing on-page SEO optimization, and analyzing website performance using tools like Google Analytics and Ahrefs. The ideal candidate has a Bachelor’s degree, 2–6 years of experience in SEO, and strong analytical skills. This full-time role offers opportunities to work with multiple brands and industries in a supportive environment.

Qualifications

• 2–6 years of experience as an SEO Analyst or in an SEO-focused role.
• Strong understanding of on-page, off-page, and technical SEO.
• Strong analytical mindset with the ability to convert data into insights.

Responsibilities

• Conduct keyword research, competitor analysis, and market insights to identify ranking opportunities.
• Perform on-page SEO optimization, including meta tags and content structuring.
• Monitor and analyze website performance using analytics tools.
• Perform technical SEO audits to assess site health and performance.

Skills

On-page SEO

Off-page SEO

Technical SEO

Google Analytics

SEO Strategy

Keyword Research

Competitor Analysis

Content Structuring

Education

Bachelor’s degree in Marketing, IT, Communications, or related field

Tools

SEMrush

Ahrefs

Google Search Console

Moz

Job description

We are looking for a detail-oriented and analytical SEO Analyst to improve our website performance, enhance search visibility, and drive organic growth. The ideal candidate will analyze website data, identify optimization opportunities, and implement effective SEO strategies to improve rankings and user experience.

Key Responsibilities

• Conduct keyword research, competitor analysis, and market insights to identify ranking opportunities.
• Perform on-page SEO optimization, including meta tags, headings, internal linking, and content structuring.
• Monitor and analyze website performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Perform technical SEO audits (site health, crawl issues, indexing, page speed, mobile performance).
• Track keyword rankings, traffic trends, and performance metrics to generate actionable insights.
• Support content and marketing teams with SEO recommendations and guidelines.
• Build and manage on-page and off-page SEO, including backlink strategies.
• Prepare regular SEO reports with insights, improvements, and performance outcomes.
• Stay updated with algorithm changes, SEO trends, and best practices.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, IT, Communications, or related field.
• 2–6 years of experience as an SEO Analyst or in an SEO-focused role.
• Strong understanding of on-page, off-page, and technical SEO.
• Hands‑on experience with tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
• Good understanding of website structure, HTML basics, and CMS platforms (WordPress preferred).
• Strong analytical mindset with ability to convert data into insights.
• Excellent communication and collaboration skills.

Good to Have

• Experience in Local SEO and structured data implementation.
• Knowledge of Core Web Vitals and page speed optimization.
• Understanding of content strategy and keyword mapping.
• Familiarity with PPC and overall digital marketing ecosystem.

Why Join Us

• Opportunity to work on impactful SEO strategies and real growth outcomes.
• Supportive, collaborative, and growth-driven work environment.
• Freedom to experiment, learn, and innovate.
• Exposure to multiple brands, industries, and digital ecosystems.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industry

Information Services