Search Engine Optimization Executive

Arcitech; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading software development company in Mumbai is looking for a Mid-Senior SEO Specialist to optimize their online presence. Responsibilities include keyword research, technical SEO, and collaboration across teams. Candidates should have 2–5 years of experience in SEO with a strong grasp of GA4, GSC, and other SEO tools. This full-time position offers an opportunity to significantly influence rankings and traffic growth.

Qualifications

• 2–5 years hands-on SEO experience with demonstrable improvements in rankings, traffic, and conversions.
• Strong in keyword research, competitor research, on-page SEO, technical SEO, crawling & indexing, off-page/backlinking, local SEO/GBP.
• Working knowledge of schema, canonicals, hreflang, CWV, redirects; CMS experience (WordPress/Webflow/Shopify).
• Bonus: basic HTML/CSS/JS, regex, Python/SQL for analysis.

Responsibilities

• Build and maintain keyword clusters, run competitor analysis for content gaps.
• Optimize titles, metas, headers, and media SEO; manage content hygiene.
• Monitor crawl health and indexation, improve Core Web Vitals.
• Execute high-quality link acquisition and track backlink health.
• Optimize profiles to improve local landing pages and rankings.
• Use AI tools for ideation and ensure human QA.
• Own GA4, GSC, run title/snippet tests and report KPIs.
• Create clear tickets for collaboration across teams.

Skills

Keyword Research

Competitor Intelligence

On-Page SEO

Technical SEO

Crawling & Indexing

Off-Page SEO

Local SEO

Analytics

Collaboration

Tools

GA4

GSC

GTM

Ahrefs

SEMrush

Screaming Frog

Looker Studio

Job description

Key Responsibilities

• Keyword Research & Competitor Intelligence: Build and maintain keyword clusters, run competitor analysis for content gaps and backlink insights.
• On-Page SEO: Optimize titles, metas, headers, internal linking, media SEO, schema for rich results; manage content hygiene and page templates.
• Technical SEO, Crawling & Indexing: Monitor crawl health and indexation, improve Core Web Vitals, page speed, rendering (CSR/SSR), handle redirects/status codes; support site architecture, pagination, faceted navigation, duplication control.
• Off-Page SEO & Backlinking: Execute high‑quality link acquisition, track backlink health, address risk patterns, manage disavow when warranted.
• Local SEO (GMB/GBP): Optimize profiles (categories, services, posts, Q&A, reviews, photos), ensure NAP/citation consistency, improve local landing pages, monitor map/local‑pack rankings.
• AI‑Assisted SEO & Content Ops: Use AI tools for ideation, outlines, internal‑link suggestions, programmatic pages; ensure human QA, originality and compliance.
• Analytics, Experimentation & Reporting: Own GA4, GSC, GTM basics; run title/snippet tests, build Looker/BI dashboards, report weekly KPIs with clear actions.
• Collaboration: Create clear tickets for Engineering/Product/Design, align delivery to SEO roadmaps; guide writers and design teams, manage agency/freelancer output.

Required Qualifications & Skills

• 2–5 years hands‑on SEO experience with demonstrable improvements in rankings, traffic, and conversions.
• Strong in keyword research, competitor research, on‑page SEO, technical SEO, crawling & indexing, off‑page/backlinking, local SEO/GBP.
• Tooling: GA4, GSC, GTM (must have); Ahrefs/SEMrush, Screaming Frog/Sitebulb, Looker Studio/BI.
• Working knowledge of schema, canonicals, hreflang, CWV, redirects; CMS experience (WordPress/Webflow/Shopify).
• Bonus: basic HTML/CSS/JS, regex, Python/SQL for analysis.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Software Development

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