Seo Digital Marketing Specialist

Movate Technologies; Bengaluru; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Movate, Bengaluru-based digital technology and customer experience services company, seeks a Digital Marketing Executive – SEO Specialist to strengthen organic search and generate qualified leads, focusing ~70% on SEO while supporting broader digital marketing. You will conduct keyword research, optimize content, perform technical audits, and collaborate with content, design, and sales teams.

Familiarity with WordPress, GA4, and analytics is preferred.

Qualifications

• 1–4 years of hands-on SEO experience.
• Strong expertise in On-Page, Off-Page, and Technical SEO.
• Proficiency with SEO tools: GSC, GA4, SEMrush/Ahrefs, Screaming Frog, Moz.

Responsibilities

• Develop and implement SEO strategies to improve organic visibility.
• Collaborate with content, design, and web teams to optimize pages and create SEO-friendly content.
• Monitor performance with dashboards and report on rankings, traffic, and conversions.

Skills

On-Page SEO

Off-Page SEO

Technical SEO

Keyword Research

Analytics

Content Marketing

WordPress

HTML/CSS basics

Communication

Education

Bachelor's degree in Marketing/Business/Communications/CS

Tools

Google Search Console

GA4

SEMrush or Ahrefs

Screaming Frog

Moz

Job description

Digital Marketing Executive SEO Specialist

Company: Movate
Location: Bengaluru (Hybrid)
Experience: 14 Years
Employment Type: Full-Time

About Movate

Movate, formerly known as CSS Corp, is a digital technology and customer experience services company that helps global enterprises accelerate business transformation through innovative technology, digital engineering, and customer support solutions. With over 11,500 professionals across 20+ global locations, Movate partners with leading organizations to deliver exceptional customer and business outcomes.

Role Overview

Movate is seeking a passionate and results-driven Digital Marketing Executive - SEO Specialist to strengthen the company's organic search presence and drive qualified lead generation. The role primarily focuses on SEO (approximately 70%) while also contributing to broader digital marketing initiatives, including paid campaigns, social media, content marketing, email marketing, and analytics.

Key Responsibilities

Search Engine Optimization (70%)

• Conduct keyword research, competitor analysis, and search intent mapping to develop SEO strategies.
• Optimize website content, landing pages, blogs, metadata, URLs, internal linking, images, and schema markup.
• Perform technical SEO audits and address issues related to crawlability, indexing, site speed, Core Web Vitals, mobile usability, redirects, canonicals, sitemaps, and robots.txt.
• Execute ethical link-building initiatives through outreach, guest blogging, digital PR, and partnerships.
• Collaborate with content teams to create and optimize SEO-friendly content.
• Manage local SEO activities, including Google Business Profile optimization.
• Optimize content for featured snippets, AI-powered search experiences, and emerging search trends.
• Monitor SEO performance and prepare regular reports on rankings, traffic, conversions, and visibility improvements.

Digital Marketing Support (30%)

• Support Google Ads and paid social campaigns across platforms such as LinkedIn and Meta.
• Assist in planning, publishing, and monitoring social media campaigns.
• Support email marketing initiatives and marketing automation activities.
• Coordinate website updates through WordPress or similar CMS platforms.
• Configure and manage analytics tracking using GA4 and Google Tag Manager.
• Create dashboards and performance reports using Looker Studio.
• Work closely with content, design, sales, and web teams to support business objectives.

Required Skills

• 1-4 years of hands-on SEO experience.
• Strong expertise in On-Page, Off-Page, and Technical SEO.
• Experience with SEO tools such as:
  • Google Search Console
  • Google Analytics 4 (GA4)
  • SEMrush or Ahrefs
  • Screaming Frog
  • Moz
• Knowledge of Google Ads, Social Media Marketing, Content Marketing, Email Marketing, or CRO.
• Working experience with WordPress or similar CMS platforms.
• Basic understanding of HTML and CSS.
• Strong analytical and reporting skills using Excel or Google Sheets.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience in B2B, IT Services, or Digital Marketing Agency environments.
• Google Analytics, Google Ads, or HubSpot certifications.
• Experience managing international or multi-location SEO projects.
• Exposure to AI-powered marketing and SEO tools.
• Knowledge of Canva or similar content creation tools.

Key Performance Indicators (KPIs)

• Growth in organic traffic and keyword rankings.
• Increase in qualified organic leads and conversions.
• Improvement in website technical health and Core Web Vitals.
• Acquisition of high-quality backlinks.
• Timely and accurate campaign reporting and execution.

Educational Qualification

• Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field.

Desired Attributes

• Analytical and detail-oriented mindset.
• Strong problem-solving and decision-making skills.
• Ability to manage multiple priorities and deadlines.
• Proactive, self-motivated, and results-oriented.
• Strong collaboration and stakeholder management skills.