Walk-in | Digital Marketing Team Lead

SENKA GROUP OF COMPANIES; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

SENKA GROUP OF COMPANIES in Chennai seeks a digital marketing professional to develop and execute strategies that boost brand awareness, website traffic, and customer engagement. The role covers SEO, SEM/PPC, social media, email marketing, and content marketing, with a focus on keyword research, competitive analysis, and market insights to identify growth opportunities.

You will collaborate with content, design, sales, and development teams; monitor campaigns, optimize budgets, and report

Qualifications

• Experience planning and managing campaigns across SEO, PPC, social media, email and content marketing.
• Strong keyword research, competitor analysis, and market research skills.
• Ability to optimize landing pages for conversions and SEO visibility.
• Data-driven mindset with ability to prepare actionable performance reports.

Responsibilities

• Develop and execute digital marketing strategies to boost brand awareness and website traffic.
• Plan and manage campaigns across SEO, PPC, social media, email, and content marketing.
• Coordinate with teams to ensure consistent messaging across channels.
• Monitor trends and competitor activities to refine marketing plans.
• Set up and optimize paid campaigns on Google Ads and social platforms.
• Track performance using Google Analytics and dashboards; report insights.
• Manage budgets and maximize ROI on digital marketing efforts.

Skills

Digital marketing

SEO

PPC

Social media

Content marketing

Keyword research

Analytics

Campaign management

Tools

Google Analytics

Google Search Console

Advertising dashboards

Job description

• Develop and execute digital marketing strategies to increase brand awareness, website traffic, and customer engagement.
• Plan and manage campaigns across SEO, SEM/PPC, social media, email marketing, and content marketing.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Manage social media platforms and create engaging content aligned with brand objectives.
• Optimize website content and landing pages for search engine visibility and conversions.
• Set up, monitor, and optimize paid advertising campaigns across platforms such as Google Ads and social media.
• Track campaign performance using tools such as Google Analytics, Google Search Console, and advertising dashboards.
• Analyze marketing data and prepare regular performance reports with actionable insights.
• Coordinate with content, design, sales, and development teams to execute marketing campaigns.
• Monitor industry trends, audience behavior, and competitor activities to improve marketing strategies.
• Manage digital marketing budgets and optimize campaigns for better ROI.
• Ensure consistent brand messaging across all digital channels.