Manager - Telesales

Franchise Alpha; Delhi; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Franchise Alpha in Delhi seeks a Digital Marketing Manager to develop, implement, track and optimize campaigns across web, search, email and social channels.

You will lead integrated campaigns from concept to execution, collaborating with programmers and vendors to launch campaigns on time and on budget. Strong analytics and experience with Google Analytics, Adwords, and A/B testing are required. BS/MS in marketing is preferred.

Qualifications

• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing.
• Experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
• Creative thinker with ability to identify target audiences and design digital campaigns that engage and inform.
• Experience optimizing landing pages and user funnels; familiar with A/B and multivariate experiments.

Responsibilities

• Plan and execute web, SEO/SEM, email, social media and display advertising campaigns.
• Design, build and maintain social media presence.
• Measure and report performance against goals (ROI and KPIs).
• Identify trends and optimize spend and performance based on insights.
• Brainstorm growth strategies and run experiments to improve conversions.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Analyze end-to-end customer journeys across channels and touchpoints.

Skills

Digital marketing

Analytical thinking

Campaign management

A/B testing

Data-driven decision making

Cross-functional collaboration

Education

BS/MS degree in marketing

Tools

Google Analytics

Omniture WebTrends

DART

Atlas

Google Adwords

HTML/CSS/JS

Job description

Digital Marketing Manager Responsibilities Include:

• Planning Web, SEO/SEM, email, social media and display advertising campaigns
• Maintaining our social media presence
• Measuring and reporting on the performance of all digital marketing campaigns

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do :

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements :

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement