Head - Digital Marketing

The Madras Advertising; Tamil Nadu; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Madras Advertising is seeking a results-driven Head - Digital Marketing to lead our online business vertical. The ideal candidate will secure new clients, tailor proposals, and execute digital campaigns to satisfy client needs.

Develop, implement, and manage digital marketing campaigns to promote clients' products, services, and brands. Expertise in digital media, campaign optimization, and analytics across Google, YouTube, Instagram, Facebook, X, LinkedIn, and WhatsApp is essential.

Qualifications

• Expertise in developing multimedia digital marketing strategies aligned with client objectives.
• Proven ability to generate leads and convert prospects into customers.
• Strong analytics skills to optimize campaigns and report results.
• Deep knowledge of SEO/SEM, schema, keywords, and DA growth tactics.
• Experience managing campaigns across Google, Facebook, Instagram, YouTube, LinkedIn and messaging platforms.

Responsibilities

• Continuously identify market opportunities for new leads and convert them into customers.
• Develop and execute digital marketing strategies post-signing with clients.
• Provide winning ideas and maintain strong client relationships.
• Plan, manage, and optimize campaigns across Google, X, Meta, WhatsApp, LinkedIn, YouTube and others.
• Oversee SEO/SEM activities to boost visibility and traffic.
• Manage content marketing tasks: blogs, videos, emails and social posts.
• Monitor social presence to grow brand awareness and engagement.
• Plan and execute email marketing and automation campaigns.
• Track performance, generate reports and propose improvements.
• Manage marketing budgets and allocate spend efficiently.
• Coordinate with designers and content creators for campaign execution.
• Stay updated with latest digital marketing trends and best practices.

Skills

Digital Marketing Strategy

Lead Generation

Campaign Management

SEO/SEM

Analytics

Social Media Marketing

Tools

Google Ads

Facebook Ads

YouTube

SEO Tools

Job description

We are seeking a results-driven "Head - Digital Marketing" to lead our online business vertical. Ideal candidate will be responsible for getting new clients, pitching to prospects needing digital marketing services, submitting customized business proposals to suit each prospect's social media / online needs, and also execute digital campaigns to the satisfaction of each client.

This job will also involve developing, implementing, and managing digital marketing campaigns to promote clients' products, services, and brand.

This role requires expertise in digital media, campaign optimization, analytics - Google (incl. YouTube), Instagram, FB, X, LinkedIn, WhatsApp, etc. Sound knowledge of SEO - on-page & off-page, schema, keywords, ways & means to develop domain authority (DA) to augment clients' revenues are needed.

Expertise to ideate and execute ideas to help clients acquire leads and grow their business - through online media - is a key skill searched-for.

Key Responsibilities

• Continuously look out for opportunities in the market for new leads and convert leads into customers of this organization
• After signing up, develop and execute digital marketing strategies aligned with clients' business objectives
• Continuously provide winning ideas to customers - in a persuasive manner - and maintain good relationships with clients
• Plan, manage, and optimize digital marketing campaigns across Google, X, Meta (Facebook & Instagram), WhatsApp, LinkedIn, YouTube, and other relevant platforms.
• Manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities to improve website visibility and organic traffic.
• Oversee all content marketing-related tasks, including blogs, vlogs, reels, website contents, email campaigns, and social media marketing posts
• Monitor and manage the company's social media presence to enhance brand awareness and customer engagement.
• Plan and execute email marketing and marketing automation campaigns.
• Track campaign performance, generate reports, and recommend improvements based on data insights.
• Manage digital marketing budgets and ensure efficient allocation of marketing spend.
• Coordinate with designers and content creators for successful execution of digital campaigns
• Stay updated with the latest digital marketing trends, technologies, and best practices.